Kogan Page,.International Dictionary of Marketing.pdf

International Dictionary of Marketing

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The International Dictionary of Marketing

Over 1,000 Professional Terms and Techniques

Daniel Yadin

First published in 2002

Apart from any fair dealing for the purposes of research or private study, or criticism or

review, as permitted under the Copyright, Designs and Patents Act 1988, this publication

may only be reproduced, stored or transmitted, in any form or by any means, with the

prior permission in writing of the publishers, or in the case of reprographic reproduction

in accordance with the terms and licences issued by the CLA. Enquiries concerning

reproduction outside these terms should be sent to the publishers at the undermentioned

addresses:

Kogan Page Limited

Kogan Page US

120 Pentonville Road

22 Broad Street

London N1 9JN

Milford CT 06460

USA

The right of Daniel Yadin to be identified as the author of this work has been asserted by

British Library Cataloguing in Publication Data

A CIP record for this book is available from the British Library.

ISBN 0 7494 3532 1

Typeset by JS Typesetting, Wellingborough, Northants

Printed and bound in Great Britain by Creative Print and Design (Wales), Ebbw Vale