eMarketing eXcelence 3rd.pdf

eMarketing eXcellence

Planning and optimizing your

digital marketing

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eMarketing eXcellence

Planning and optimizing

your digital marketing

Third edition

Dave Chaffey and PR Smith

AMSTERDAM • BOSTON • HEIDELBERG • LONDON • OXFORD • NEW YORK

PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO

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First published 2002

Reprinted 2003 (twice)

Second edition published 2005

Third edition published 2008

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ISBN 978-0-7506-8945-8

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