ServiceSellersMastersCourse.pdf

Introduction

Welcome to The Service Sellers Masters Course, a comprehensive, do -able

program that follows the proven CONTENT TRAFFIC PRESELL

MONETIZE process.

This process based upon the fundamental reality of how people use the Net.

People search for information and solutions so your online business success

begins with quality, relevant content. Start at the same point where your visitors

start and then everything else falls into place. The money comes only after

you’ve taken care of the content, traffic and PREselling.

C T P M boils down to these essential steps…

STEP 1) Consider your service business from your client’s point of view. What

niche do you occupy? What problems do you solve? Develop the best Site

Concept/Theme that is right for you.

STEP 2) Brainstorm profitable topics that are related to your theme.

STEP 3) Build your Theme-Based Content Site -- fill it by publishing high-value

content and information that potential clients want. C

STEP 4) The theme-based content attracts targeted visitors (i.e., potential

clients) because you have written it to rank highly at the engines, in a “no-tricks

way” that the Search Engines love... an ethical, effective way to attract targeted

clients to your site. Motivated, interested traffic builds. T

STEP 5) Your high-value, original content PREsells your targeted visitors,

winning confidence and trust by providing the information they seek, by

establishing yourself in this niche. It credentializes you in the eyes of your

potential new clients. And your e-zine (electronic newsletter) that you publish

regularly deepens the relationship, building more and more trust. P

Trust is critical. Think about it… before you hire someone to perform a service,

whether it’s to cut your grass for the summer or file your next tax return, you

need a certain comfort level (trust, confidence, competence, etc.). Your visitors

are no different. A prospective client will have to feel very confident before she

hires your services, especially if you are half-way across the globe!

STEP 6) All your good efforts are rewarded... new clients! And you develop

increased loyalty from existing ones! And, if you like, your business generates

additional income streams through other monetization models appropriate to your

business. Diversification is the key to online business stability. M

The Service Sellers Masters Course will get you off and running in the right

direction. You will emerge from this 10-DAY program with a radically stronger

information base and skill set -- well on your way towards building a substantial

service business, either totally from scratch or by increasing your current client

list.

Each of the 10 DAYS has a specific “Goal-of-the-DAY,” a clear target.

Complete this goal before moving ahead to the next DAY. By the time you finish

DAY 10’s Goal-of-the-DAY, you will have a Theme-Based Content Site up and

running and generating traffic and income.

Each DAY also sets an “Ongoing Goal.” Why? Because a Web site is never

“finished.” The Ongoing Goal is what you should be achieving on a regular

basis. The Ongoing Goals provide the pathway for building maximal income

through content over the following weeks and months.

What’s the bottom line? Upon completion of this course, you will have the power

of C T P M working for you, helping you to build a flourishing, profitable

and stable online business.

With the right process, you get the right results!

The Service Sellers Masters Course is a “work-at-your-own-pace” course.

Some of you will be able to devote large blocks of time to it. So you’ll complete a

“DAY” in one (or even fewer) of your days.

Others may only have 15-30 minutes per day to spend on it. So it could take you

a week or more to complete a “DAY” of the course.

Either way, it does not matter how long it takes you to complete the course --

remember the story of the tortoise and the hare. Set aside a certain amount of

time per day to attend this course and to do your homework. You’ll find it was

time well, no best, spent.

The Service Sellers Masters Course is designed and written for all service

sellers, including those who are...

• new to the Net -- you may already have an established offline service business

and now want to complement this base with an online presence. Or you may be

just starting a new service and want to use the Net's powerful reach and quick

access to your best advantage.

• experienced -- you want to build a second theme-based site that will reinforce

your credibility and attract more targeted traffic to your main Web site.

• in the “just-thinking-about-starting-a-business” stage of development -- you

have this idea about a possible service business and you are looking for the

information and tools to bring it to fruition in an uncomplicated but effective way.

It doesn't matter who you are or what you do...

Everyone shares the same goal... to maximize profits.

Be forewarned about the Course, though...

The material that we will be covering will be extensive in scope. It will require

effort and commitment on your part, as does anything important that yields

rewards.

Most folks have to train or go to university for years to prepare to earn a

substantial income stream. Your mini-university course will accomplish this by

the end of this e-book.

And all of it is manageable. Take your time to digest the information properly

before you start to work on the prescribed action steps towards your goals. Use

the Goals-of-the-DAY and Ongoing Goals as your guideposts, your beacons of

light. Understanding the concepts will boost your confidence level in applying

them. Even as adults, we never lose our need to know “why” things work the

way they do.

It’s critical that you finish each DAY of this course before you begin the next. The

DAYS build on each other. You are following a step-by-step process.

Now for some housekeeping details…

In order to use internal links, or to “hyperlink” to the Web, you need to set certain

preferences first. For internal links, please click to open this preference

window . Uncheck the box beside “Open Cross-Documents Links in the

Same Window.”

For hyperlinking, please click to open this preference window. Then…

1) Click Browse (for Win users) or Select (Mac users). In the window that pops

up, find your browser, select it, and click Open .

2) See “Connection type” ? “Standard” is fine if your browse is not offered as a

choice. Just ignore other settings. The default selections are OK.

3) Click OK. You’re off and running!

And that brings us to my final piece of advice…

Use your printer to make a hard copy (your own textbook!). There is just too

much information in this Masters Course to learn by reading off a monitor screen.

Underline the important parts. Add your own notes and ideas. I promise you...

you’ll get lots and lots of great inspiration as you go along.

If you are at all serious about following this course to build a serious income

stream, please start right... print it.

Here’s a super little printing utility that will allow you to print 2 or 4 pages to a

single 8.5” x 11” piece of paper. It saves you paper, space, and money...

http://www.fineprint.com/

Ready to begin DAY 1 of the course?

Sound the bell. Class is in session...

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