cpe testbuilder.pdf

Advertising in Britain

What does it say about a nation that when a national newspaper recently set (1)…..

to establish the best television adverts of all time, as(2) ..….. as 10000 people

responded? The answer lies (3) ..….. the fact that the British have developed an

intense admiration for a genre that has developed into an art from its (4)…….

right. In 1955, when Gibbs SR toothpaste broadcast the first TV commercial, it was

inconceivable that ads would ever end (5)……. being considered as sophisticated

and innovative as the programmes surrounding (6) …… Yet by 1978, the author

Jonathan Price was able to declare:” Financially, commercials represent the

pinnacle of our popular culture’s artistic expression. More money and thought per

second goes into (7) …… making and more cash flows from their impact than

(8)…. ...the case for any movie, opera, stage play, painting or videotape.”

Today, (9)…… the explosion of channels and websites, there is more onus than

ever (10)…….. the advertiser the shock , amuse, enthral, and entertain in its 30

second slot. But are ads really worthy (11) ……. cultural appraisal, in the same

way programmes (12)…..? And what (13)…….. an advertisement truly great ?

”Aesthetically, it’s something that is watchable for 1000 viewings and still remains

fresh “, says Robert Opie, founder of the Museum of Advertising and Packaging.

“Often, this is to (14)……… with perfect acting and with every single last detail

(15)……..correct. There are so many layers that you can watch it many times, like

listening to a piece of classical music.

1. When I’ve had a…………..day at work, all I want to do is go home and

relax in front of the television.

You shouldn’t have been so …………..on Jackie- she is only made a small

mistake and there was no need to shout at her like that.

I’m a bit …………of hearing. Would you mind speaking up?

2. Ann is always gossiping about other people- I wish she’d …………her own

business.

……….. your head when you go through this doorway, it’s rather low for

someone tall.

Colin earns an absolute fortune in his job -………you, he has to work

extremely hard for it.

3. Elaine’s self confidence is just a ……….because in fact she’s a very shy

person.

The agreement is that we have to pay the builders half the money up ……..

and the other half once they’ve completed the work.

You must have got dressed in a hurry this morning- you’ve got your sweater

on back to ………..

4. Obviously, something had frightened the cat because it……… out of the

house and up the road with an expression of panic on its face.

The critics …………her last film to shreds and one of them even called it

‘comfortably the worst movie in living memory’.

Mike was obviously annoyed by the contents of the letter because as soon as

he’d read it he ……….it up and threw it in the bin.

5. I didn’t want to arrive late so I left earlier than I needed to, just to be on the

………side.

Since they haven’t phoned to tell us otherwise, I think it’s ………….to

assume that they’re still coming to see us next weekend.

Don’t worry, I won’t tell anyone what you’ve just told me-your secret ……

…..with me.

6. Katherine and her sister look so alike that I simply can’t…….. them apart.

I expect the boss is going to ……….me off for not getting my work done on

time again.

I bought my niece a toy clock because she’s just learning to………the time.

1) So that he would be able to leave the room quickly, Matthew stood by the

door.

positioned

Matthew ………………………………………..as to be able to leave the

room quickly .

2) I haven’t been told clearly what I’ll have to do in my next project at work

required

It hasn’t been made……………………………….me in my next project at

work.

3) In my opinion, it was an absolute miracle that they survived the accident.

short

The fact that we survived the accident was………………………., in my

opinion.

4) What gave you the impression that Sue and Jack were going to split up?

led

What was…………………………….that Sue and Jack were going to split

up?

5) I tried as hard as I could to make sure that this problem would not arise.

power

I…………………………………………….….….this problem from arising

6) I don’t think it was reasonable of you to complain so much about the

service.

justified

I don’t think you …………………………………...…fuss about the service.

7) Laura was faced by a lot of problems during her childhood.

contend

Laura had a ……………………………………….…..during her childhood.

8) The audience suddenly started to applaud loudly.

sudden

All………………………………………………………from the audience

Laughing is Good for you – Seriously

It is a sad fact that adults laugh far less than children, sometimes (1)….....as much

as a couple of hundred times a day. Just take a (2)………at people’s faces on the

way to work or in the office: you’ll be lucky to see a smile, let (3)………hear a

laugh. This is a shame -especially in (4)………of the fact that scientists have

proved that laughing is good for you.” When you laugh,” says psychologist David

Cohen, “it produces the feel-good hormones, endorphins. It counters the effects of

stress (5)………..enhances the immune system .”

There are many (6)……….why we might laugh less in adult life: perhaps we are

too work-obsessed; too embarrassed to(7)…………our emotions show. Some

psychologists simply believe that children have more naïve responses, and as

adults we naturally grow (8)……….of spontaneous reactions.

Luckily, (9) ………., it is possible to relearn the art of laughter. In India” laughter

clinics have been growing (10)………popularity of the last few years, (11)……….

to the efforts of Dr Madan Kataria (12)……….work has won him (13)……….

devoted following. Dr Kataria believes that his laughing techniques can help to

strengthen the immune system and lower stress levels, (14)…………other things.

He teaches his patients different laughs or giggles to relax specific parts of the

body. In 1998 when Dr Kataria organized a World Laughter Day at Bombay

racetrack, 10000 people (15)…………up.

1) David played the main role when the proposal was drafted.

instrumental

David ………………………………………of the proposal.

2) If you hadn’t change our original agreement, everything would have been

fine.

stuck

Had …………………………………………agreed, everything would have

been fine.

3) I think you should have some consideration for those who don’t have lives

as privileged as yours.

spare

I think you should………………………………………lives aren’t as

privileged as yours.

4) We decided to stay for longer because we were so thrilled by the place

prolonged

We decided to …………………………………………..we by the place.

5) Competitors were amazed by how shrewdly he conducted his business

affairs.

marveled

Competitors …………………………………………….which he conducted

his business affairs.

6) I didn’t want to give up while some hope of success remained.

defeat

I was loath ………………………………………………..some hope of

success.

7) After a long hard journey, I cheered up when I saw my home.

sight

After a long hard journey, my spirits……………………………………….of

my home.

8) Your attitude to life would be greatly improved by a regular exercise

wonders

Regular exercise would…………………………………………at life.

For many people the London underground is a grim necessity NECESSARY

that gets them from A to B. But for ……..author Preethi Nair, it BUD

is a source of inspiration. She has just published her first novel

Gypsy Masala-a tale she dreamt up whilst commuting on the

Metropolitan Line.” Have you observed people on the tube?”

she asks…….. “Everyone is in their own little world. I just used to ENTHUSE

sit there and imagine what kind of lives they led” Gypsy Masal

charts adventures and …….. thoughts of three members of an INNER

Indian family living in London as they search for happiness. “It’s a

story about following your dreams”, says Preethi who gave up

her high-pressure job as management ……… in order to go in …… CONSULT

of her ambition of becoming a writer. It was a big risk but it PURSUE

was definitely the right decision in terms of peace of mind

and……… “she explains. CONTENT

Preethi was born in a small village in the Indian state of Kerala

and moved to London with her parents at the age of three. She

says the striking contrast in cultures made a ………impression LAST

and is reflected in her story, which flits between the suburbs

of London and ………India. Many of the scenes in the book FAR

are based on the place where she was born and spent long

summer holidays.

“It’s in a tiny village that is lost in time. There is still no

……….water and it’s quite difficult to get to. It is completely RUN

………., and so beautiful”, she says. TOUCH

King of the Watchmakers

For a period of its history, the city of Coventry had a considerable CONSIDER

reputation as the main centre of clock and watchmaking in Britain

Coventry timepieces made then were……………with both quality SYNONYM

and…………. .Few people in the city today will have heard of RELY

Samuel Watson, but he almost…………paved the way for Coventry’s HAND

involvement in the clock and watch business. He was at the………. FRONT

of the watchmaking revolution in the 1680s, and although it is not

known how Watson became involved in the trade, he was a trailblazer

for others.

Watson made his name in 1682 when he sold a clock to King Charles II

and was invited to be King’s ………………. The following MATHEMATICS

year he began work on an astronomical clock for the King, complete with

planets and signs of the zodiac, which took seven years to build. It not

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