Fanning the Flames_Fans and Consumer Culture.pdf

FANNING

THE

FLAMES

Fans and Consumer Culture

in Contemporary Japan

Edited by

William W. Kelly

Fanning the Flames

SUNY series in Japan in Transition

Jerr y Eades and Takeo Funabiki, editors

Fanning the Flames

Fans and Consumer Culture in

Contemporary Japan

E DITED BY W ILLIAM W. K ELLY

STATE UNIVERSITY OF NEW YORK PRESS

Published by

State Universit y of New York Press, Albany

Printed in the United States of America

No part of this book may be used or reproduced in any manner whatsoever

without written permission. No part of this book may be stored in a retrieval system

or transmitted in any form or by any means including electronic, electrostatic,

magnetic tape, mechanical, photocopying, recording, or otherwise

without the prior permission in writing of the publisher.

For information, address State Universit y of New York Press,

90 State Street, Suite 700, Albany, NY 12207

Production by Kelli Williams

Marketing by Michael Campochiaro

Library of Congress Cataloging-in-Publication Data

Fanning the f lames : fans and consumer cult ure in contemporar y Japan / edited by

William W. Kelly.

p. cm. — (SUNY series in Japan in transition)

Includes bibliographical references and index.

ISBN 0-7914-6031-2 (alk. paper) — ISBN 0-7914-6032-0 (pbk. : alk.paper)

1. Popular cult ure—Japan—Histor y—20th cent ur y. I. Kelly, William W. II. Series.

DS822.5b. F36 2004

306'.0952'09049—dc22

2004041740

0987654321