Work from home.pdf

Work from Home

A Complete Guide to Developing

a Successful Internet Business

from Home

By Shelley Lowery

Foreword

This is a free ebook & may be freely distributed

Work from Home : A Complete Guide to Developing a Successful Online

Business from Home is brought to you by:

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worldwide. No portion of this ebook, in any format, may be reproduced

or translated without the expressed written consent of the author.

This ebook may not be sold; however, may be freely distributed.

Disclaimer

Although every attempt has been made to verify the accuracy of the information

contained within this ebook, it provides the opinion of the author and is intended for

informational purposes only.

The author and publisher disclaim any responsibility for errors, omissions,

interpretations or use and application of the information herein. In no event shall

the author or publisher be held liable for any loss, risk, damage, use or misuse of

any of the information either directly or indirectly presented herein.

If professional advice or assistance is required, you are advised to seek the services

of a competent professional.

Success in ANY business opportunity is a result of hard work, time and a variety of

other factors. No express or implied guarantees of income or spillover are made

when joining and/or purchasing any program(s) recommended within this ebook.

Individual results may vary, as with any type of business opportunity, you could

make more or less.

Table of Contents

Soul Searching ......................................................................... 10

Set Your Goals...................................................................................................................... 10

Self-Disciplined..................................................................................................................... 11

Self-Motivated ...................................................................................................................... 11

Positive Attitude.................................................................................................................... 11

Organizational Skills .............................................................................................................. 11

Attention to Detail................................................................................................................. 11

Tools of the Trade ..................................................................... 12

Desk and Chair ..................................................................................................................... 12

Computer Equipment............................................................................................................. 12

Printer ................................................................................................................................. 13

Scanner ............................................................................................................................... 13

Fax Machine ......................................................................................................................... 13

Digital Camera...................................................................................................................... 13

Telephone ............................................................................................................................ 14

Filing Cabinet ....................................................................................................................... 14

Essential Software .................................................................... 15

Email Program ...................................................................................................................... 15

Mailing List Software ............................................................................................................. 15

HTML Editor ......................................................................................................................... 16

Graphics Editor ..................................................................................................................... 17

Zip/Unzip Program ................................................................................................................ 17

FTP Program......................................................................................................................... 17

Text Editor ........................................................................................................................... 18

Ad Tracking .......................................................................................................................... 18

Ebook Software .................................................................................................................... 18

Developing a Strategic Plan ........................................................ 21

Summary............................................................................................................................. 21

Objectives............................................................................................................................ 21

Marketing Plan...................................................................................................................... 21

Automating Portions of Your Business ........................................ 23

Ezine ................................................................................................................................... 24

Articles ................................................................................................................................ 25

Ad Rates .............................................................................................................................. 25

Business Opportunities ..........................................................................................................25

Free Courses ........................................................................................................................ 25

Developing Your Credibility ....................................................... 27

Domain Name....................................................................................................................... 27

Contact Information .............................................................................................................. 27

Privacy Statement................................................................................................................. 28

Share Your Expertise ............................................................................................................. 29

Developing Your Marketing Strategy ........................................... 30

What should I sell?................................................................................................................ 30

What is an Affiliate Program?.................................................................................................. 30

One Tier Verses Two Tier ....................................................................................................... 30

Residual Affiliate Programs .....................................................................................................31

Developing Multi Streams of Income ....................................................................................... 31

Developing Your Web Site ...................................................................................................... 33

Implementing Your Marketing Strategy ...................................... 35

Your Promotional Strategy ..................................................................................................... 35

Search Engines ..................................................................................................................... 36

Opt-in List............................................................................................................................ 36

Building Your Subscriber Base ................................................................................................ 37

Your Web site ....................................................................................................................... 38

Incentive Subscriptions.......................................................................................................... 39

Writing Articles ..................................................................................................................... 39

Free Ebooks ......................................................................................................................... 39

Writing Articles for Publicity ..................................................... 40

Writing Guidelines ................................................................................................................. 40

Publishing Guidelines............................................................................................................. 41

Advertising .............................................................................. 43

Ezine Advertising .................................................................................................................. 43

Pay-Per Advertising ............................................................................................................... 46

Setting up an Advertising Campaign through Google Adwords ....... 47

Paying For Traffic ..................................................................... 50

Overture .............................................................................................................................. 50

Viewing Search Terms ........................................................................................................... 50

Your Ad Copy ....................................................................................................................... 51

Reviewing Your Reports ......................................................................................................... 51

Offline Promotions ................................................................... 52

Organizing Your Strategies ........................................................ 54

Testing and Tracking Your Marketing Strategies .......................... 57

Ad Tracking CGI Scripts .........................................................................................................57

Ad Tracking Services ............................................................................................................. 58

URL..................................................................................................................................... 59

Email................................................................................................................................... 59

Secret Formula for Writing Headlines that Sell ............................ 60

How to................................................................................................................................. 61

Question .............................................................................................................................. 61

Command ............................................................................................................................ 61

News ................................................................................................................................... 61

Testimonials ......................................................................................................................... 62

Increase Sales by Building Credibility ......................................... 64

Domain Name....................................................................................................................... 64

Contact Information .............................................................................................................. 64

Privacy Statement................................................................................................................. 65

Testimonials ......................................................................................................................... 65

Money Back Guarantee .......................................................................................................... 66

Feedback ............................................................................................................................. 66

Secure Server....................................................................................................................... 66

Protecting Yourself from Lawsuits .............................................. 67

Mini-Sites – Highly Targeted Sales Generators ............................. 69

Designing Your Mini-Site ........................................................................................................69

Hosting Your Mini-Site ........................................................................................................... 70

Drive Targeted Traffic to Your Site .......................................................................................... 71

Autoresponder Courses ............................................................. 72

Creating a Course ................................................................................................................. 72

Setting up Your Course ..........................................................................................................73

Creating an Ebook .................................................................... 74

Creating an Outline ............................................................................................................... 75

Designing Your Interface........................................................................................................76

Delivering Your Information.................................................................................................... 77

Selecting an HTML Compiler ................................................................................................... 77

Using an Ebook as a Promotional Tool...................................................................................... 78

Increase Your Sales with Cross Promotions ................................. 80

Link Exchanges..................................................................................................................... 80

Ezine Ad Swaps .................................................................................................................... 80

Subscription Exchanges ......................................................................................................... 80

Ezine Column Swaps ............................................................................................................. 81

Byline Exchanges .................................................................................................................. 81

Signature Exchanges .............................................................................................................81

Ebook Exchanges .................................................................................................................. 81

Private Web Rings ................................................................................................................. 81

Ride Alongs .......................................................................................................................... 81

Up-sells ............................................................................................................................... 82

Free Bonus........................................................................................................................... 82

Forum and List Moderation ..................................................................................................... 82

Customer Follow Up ................................................................. 83

Autoresponders .................................................................................................................... 83

Customer Service.................................................................................................................. 83

Mailing List........................................................................................................................... 84

Recommended Resources .......................................................... 85

Recommended Business Opportunities ....................................... 86

Empowerism..............................................................................................86

A Turnkey Marketing System .................................................................................................. 86

Excellence Magazine.............................................................................................................. 86

Power Training Center ...........................................................................................................87

Power Training Lessons..........................................................................................................87

Money Making System ........................................................................................................... 87

Compensation Plan................................................................................................................ 87

SFI...........................................................................................................89

Business Opportunity............................................................................................................. 89

What Makes SFI Such a Great Opportunity? ............................................................................. 90

Product Line ......................................................................................................................... 90

Compensation Plan................................................................................................................ 90

Madison Dynamics (MDI).............................................................................91

Product Line ......................................................................................................................... 91

Money Making Opportunity..................................................................................................... 92

Compensation Plan................................................................................................................ 92

Plug-In Profit Site.......................................................................................94

Conclusion ............................................................................... 95

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