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ON THE WAY TO THE WEB
THE SECRET HISTORY OF THE INTERNET
AND ITS FOUNDERS
Michael A. Banks
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On the Way to the Web: The Secret History of the Internet and
Its Founders
Copyright © 2008 by Michael A. Banks
All rights reserved. No part of this work may be reproduced or transmitted in any form or by any
means, electronic or mechanical, including photocopying, recording, or by any information
storage or retrieval system, without the prior written permission of the copyright owner and the
publisher.
ISBN-13 (pbk): 978-1-4302-0869-3
ISBN-13 (electronic): 978-1-4302-0870-9
Printed and bound in the United States of America987654321
Trademarked names may appear in this book. Rather than use a trademark symbol with every
occurrence of a trademarked name, we use the names only in an editorial fashion and to the
benefit of the trademark owner, with no intention of infringement of the trademark.
Lead Editor: Jeffrey Pepper
Technical Reviewer: John Vacca
Editorial Board: Clay Andres, Steve Anglin, Ewan Buckingham, Tony Campbell, Gary Cornell,
Jonathan Gennick, Matthew Moodie, Joseph Ottinger, Jeffrey Pepper, Frank Pohlmann,
Ben Renow-Clarke, Dominic Shakeshaft, Matt Wade, Tom Welsh
Project Manager: Richard Dal Porto
Copy Editor: Liz Welch
Associate Production Director: Kari Brooks-Copony
Production Editor: Laura Esterman
Compositor: Dina Quan
Proofreader: Nancy Bell
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Cover Designer: Kurt Krames
Manufacturing Director: Tom Debolski
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The information in this book is distributed on an “as is” basis, without warranty. Although every
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have any liability to any person or entity with respect to any loss or damage caused or alleged to be
caused directly or indirectly by the information contained in this work.
For Pat, Larry, Harry, Jerry, James, Ralph, Resnick,
Janet, Ricky, Van, James, Laurie, Chuq, Scott, Akira,
Bill, Peabo, Uwe, Dan, JimSB, Chalker, Eva,
and the rest of the cyberspace night shift
Contents at a Glance
FOREWORD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi
ABOUTTHE AUTHOR . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xix
ABOUTTHETECHNICAL REVIEWER. . . . . . . . . . . . . . . . . . . . . . . xxi
PREFACE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxiii
ACKNOWLEDGMENTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxv
INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxvii
CHAPTER 1 LOOKING BACK: WHERE DID IT ALL BEGIN? . . . . . . . . . 1
CHAPTER 2 INTHE MONEY . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
CHAPTER 3 MAKING CONTACTWITH COMPUSERVE . . . . . . . . . . 15
CHAPTER 4 THESOURCE............................25
CHAPTER 5 DIS-CONTENT AND CONFLICT . . . . . . . . . . . . . . . . 39
CHAPTER 6 EVOLUTION............................49
CHAPTER 7 ONLINE EXPERIMENTS. . . . . . . . . . . . . . . . . . . . . . 61
CHAPTER 8 TRIALS AND ERRORS . . . . . . . . . . . . . . . . . . . . . . . 67
CHAPTER 9 THESECONDWAVE.......................79
CHAPTER 10 AOL GESTATION . . . . . . . . . . . . . . . . . . . . . . . . . 95
CHAPTER 11 THETHIRDWAVE........................103
CHAPTER 12 INWITHTHE NEW, OUTWITHTHE OLD. . . . . . . . . . 115
CHAPTER 13 AOL EVOLVES: EXPANSION, INTEGRATION,
ANDSUCCESS..........................127
CHAPTER 14 PRODIGY:THE FLAT-RATE PIONEERWHO JUST
DIDN’T GET IT . . . . . . . . . . . . . . . . . . . . . . . . . . 139
CHAPTER 15 MOVINGTOTHENET......................157
iv
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