Writing Effectively (ILM Super Series) 4 edition.pdf

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INSTITUTE OF LEADERSHIP & MANAGEMENT
SUPER SERIES
Writing
Effectively
FOURTH EDITION
Published for the
Institute of Leadership & Management by
OXFORD AMSTERDAM BOSTON LONDON NEW YORK PARIS
SAN DIEGO
SAN FRANCISCO
SINGAPORE
SYDNEY
TOKYO
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Pergamon Flexible Learning
An imprint of Elsevier Science
Linacre House, Jordan Hill, Oxford OX2 8DP
200 Wheeler Road, Burlington, MA 01803
First published 1986
Second edition 1991
Third edition 1997
Fourth edition 2003
Copyright © ILM 1986, 1991, 1997, 2003
All rights reserved.
No part of this publication may be reproduced in any material form (including
photocopying or storing in any medium by electronic means and whether
or not transiently or incidentally to some other use of this publication) without
the written permission of the copyright holder except in accordance with the
provisions of the Copyright, Designs and Patents Act 1988 or under the terms
of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court
Road, London, England W1T 4LP. Applications for the copyright holder’s written
permission to reproduce any part of this publication should be addressed
to the publisher
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN 0 7506 5883 5
For information on Pergamon Flexible Learning
visit our website at www.bh.com/pergamonfl
Institute of Leadership & Management
registered office
1 Giltspur Street
London
EC1A 9DD
Telephone 020 7294 3053
www.i-l-m.com
ILM is part of the City & Guilds Group
The views expressed in this work are those of the authors and do
not necessarily reflect those of the Institute of Leadership &
Management or of the publisher
Authors: Clare Donnelly and Howard Senter
Editor: Clare Donnelly
Editorial management: Genesys, www.genesys-consultants.com
Composition by Genesis Typesetting Limited, Rochester, Kent
Printed and bound in Great Britain by MPG Books, Bodmin
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Contents
Workbook introduction
v
1
ILM Super Series study links
v
2
Links to ILM qualifications
v
3
Links to S/NVQs in Management
vi
4
Workbook objectives
vi
5
Activity planner
viii
Session A
Why and when to write
1
1
Introduction
1
2
Writing versus speech
2
3
The advantages of writing
8
4
Summary
20
Session B
Writing for results
21
1
Introduction
21
2
Reaching the destination
22
3
Getting the reader’s attention
24
4
Plain words
31
5
Making the right impression
39
6
The human touch
46
7
Summary
56
Session C
Planning and laying out your writing
57
1
Introduction
57
2
Planning your writing
58
3
Laying out written documents
68
4
Including visual materials
75
5
Summary
86
iii
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Contents
Performance checks
87
1
Quick quiz
87
2
Workbook assessment
89
3
Work-based assignment
92
Reflect and review
95
1
Reflect and review
95
2
Action plan
97
3
Extensions
99
4
Answers to self-assessment questions
103
5
Answers to activities
107
6
Answers to the quick quiz
109
7
Certificate
110
iv
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