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Professional Event Coordination
Professional
Event
Coordination
The Wiley Event Management Series
SERIES EDITOR: DR. JOE GOLDBLATT, CSEP
Special Events: Twenty-First Century Global Event Management,
Third Edition
by Dr. Joe Goldblatt, CSEP
The International Dictionary of Event Management,
Second Edition
by Dr. Joe Goldblatt, CSEP, and Kathleen S. Nelson, CSEP
Corporate Event Project Management
by William O’Toole and Phyllis Mikolaitis, CSEP
Event Marketing: How to Successfully Promote Events,
Festivals, Conventions, and Expositions
by Leonard H. Hoyle, CAE, CMP
Event Risk Management and Safety
by Peter E. Tarlow, Ph.D.
Event Sponsorship
by Bruce E. Skinner, CFE, and Vladimir Rukavina, CFE
Professional Event Coordination
by Julia Rutherford Silvers, CSEP
Professional
Event
Coordination
Julia Rutherford Silvers, CSEP
JOHN WILEY & SONS, INC.
This book is printed on acid-free paper.
Copyright © 2004 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted
in any form or by any means, electronic, mechanical, photocopying, recording, scanning,
or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copy-
right Act, without either the prior written permission of the Publisher, or authorization
through payment of the appropriate per-copy fee to the Copyright Clearance Center,
Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 750-4470, or on
the web at www.copyright.com. Requests to the Publisher for permission should be ad-
dressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hobo-
ken, NJ 07030, (201) 748-6011, fax (201) 748-6008, e-mail: permcoordinator@wiley.com.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their
best efforts in preparing this book, they make no representations or warranties with respect
to the accuracy or completeness of the contents of this book and specifically disclaim any
implied warranties of merchantability or fitness for a particular purpose. No warranty may
be created or extended by sales representatives or written sales materials. The advice and
strategies contained herein may not be suitable for your situation. You should consult with
a professional where appropriate. Neither the publisher nor author shall be liable for any
loss of profit or any other commercial damages, including but not limited to special, inci-
dental, consequential, or other damages.
For general information on our other products and services or for technical support, please
contact our Customer Care Department within the United States at (800) 762-2974, outside
the United States at (317) 572-3993 or fax (317) 572-4002.
Wiley also publishes its books in a variety of electronic formats. Some content that appears
in print may not be available in electronic books. For more information about Wiley prod-
ucts, visit our web site at www.wiley.com.
Library of Congress Cataloging-in-Publication Data:
Silvers, Julia Rutherford.
Professional event coordination / Julia Rutherford Silvers.
p. cm. — (The Wiley event management series)
Includes index.
ISBN 0-471-26305-2
1. Special events—Planning. 2. Special events—Management. I.
Title. II. Series.
GT3405.S55 2004
394.2—dc21
2003012936
Printed in the United States of America.
10987654321
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