Surprise-Bonus-Video-Text.pdf

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VIP Surprise Bonus Video Text

Hello VIP members, I have a special surprise for you. I told you. I told you I would give

you some special surprises. This is your first one, you know, just a little extra video for

you.

Today I will do a book review about a leadership book; a video book review. It’s one of

my favorite leadership books and I highly recommend it. Let me show it to you. So it’s

called Leadership . Leadership is the title and the writer is Tom Peters. You can see

Tom here, Tom Peters. That’s Tom right there.

Tom is a very famous sort of leadership guru, leadership expert, usually for big

companies. He speaks to very large companies like IBM and Apple and Toyota, you

know, very large corporations. He talks to them about leadership and quality and how

to improve their business and he usually talks to managers and leaders in these

companies.

So he’s very famous. He makes a lot of money for one speech. You know they pay

him, I don’t know, hundreds of thousands of dollars for one speech and he’s really great.

And I really like him, because he’s not a boring, old, normal, you know, corporate leader

guy. He’s not; very opposite of that.

And this is a great book. It has a lot of great just leadership ideas. So he studies great

leaders in all these different companies and he has a lot of ideas about what do great

leaders do and what do they not do.

So I’ll probably do a few videos about this book, because there are so many ideas in

this book that I like. Today I want to talk about a very simple one, just one easy, simple

one that you can immediately. You can use this immediate. So let me just read one

little sentence from him and then we’ll talk about it.

So in this book he says that “leaders make meaning.” They make meaning. And how

do they do that? They make meaning in their organization, with their group. And what

they do to make meaning is mostly they tell stories, because stories are more powerful

then just a bunch of rules and procedures and regulations. All of those basically mean

rules, lots of rules.

So he’s saying what leaders do is they tell stories about “wow people” doing “wow

projects.” That’s interesting. He says “they tell stories about wow people doing wow

projects.”

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Oops, some noise coming, one second. There’s the problem with San Francisco,

there’s always noise and sirens and police and fire coming and it interrupts my video

sometimes. Sorry about that, let’s continue.

So he says leaders create kind of a meaning, a focus in their group and the great

leaders do it mostly with stories, not by telling people do this, do this, do this, right?

That’s the old idea of a big boss or something. That’s terrible leadership, nobody likes

that.

But great leaders what they do is they are constantly telling stories about wow people

doing wow projects. What does that mean wow people? Wow people just means

incredible people, great people, wonderful people and he says “then doing wow

projects.” Meaning doing great projects, doing wonderful projects, doing wonderful

things, so what is he talking about and how can we use this?

For example, in the Effortless English Club you might notice that I like to tell stories

about our all-star members, our great members. I like to tell their success stories or I

like to mention their success stories. I talk about Fred. I talk about Inka. I talk about

Charlie and Agnes and Blue-Ice and all these great members who are doing great

things, like Bearbel who’s always helping people so much or, you know, Fred who has

this great success story he wrote about using Effortless English and after six months still

he was not speaking very well and he was a little frustrated, but he decided I will

continue. I feel I’m improving. And he continued and two months after that – so a total

of eight months – boom, something happened. Words started coming out. He began to

speak more fluently.

So it’s a wow story, it’s a success story about a great person in our group. So what you

can do as a leader now, you’re a VIP, so you are a leader of the Effortless English Club

here’s what you can do. When you see some member doing something great, maybe

they’re helping someone, well number one you can thank them.

We talked about that in the lesson, about gratitude, appreciation. So you can directly

talk to them and say “Hey, thank you. You’re great. Thank you for helping.

Congratulations on your success.” So that’s number one. That’s catching somebody

doing a great thing or doing something well or doing something right. That’s important.

You must do it. We all must do it.

But the next thing you can do is what Tom Peters is talking about; you can tell their story

to other people. This is leadership, because what you’re doing is you’re showing

everybody in the group, hey, this is what we want to do. This is how we act in our

group. This is what we do in this group. So you don’t need to tell it to them directly “do

this” like some bad boss, you just tell a great story about another person who’s doing it.

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So first you might say…maybe you go to Inca and directly you tell Inca “Thank you so

much.” You know appreciation. “Thank you so much, you’re always helping. You’re

always giving great answers. I really appreciate you. Thank you.” That’s appreciation,

it’s important.

But the next step might be on the forum, for example, or on your own blog, you might

just write her story. You might say “Wow. There’s this great member of Effortless

English, Inca. She’s so great. She’s always helping other people.” And be specific,

right? If you’re specific it’s more powerful.

You might say “Yesterday she answered this long question about one of the lessons and

she gave this great answer. And she also encouraged the member and really helped

them feel more positive and helped them feel more confident. I really think it’s great

what Inca is doing. She’s a really great member of our group.” That’s leadership.

Maybe it feels like a small thing, but it’s not a small thing, because all the other

members read that story you told about Inca and they see. They go “Ah, that’s what we

do at Effortless English. We help other people. We give answers if we have answers, if

we can, if we have time and we give other people encouragement and we help other

people feel more confident, ah.”

You can say it directly that’s okay, but when you tell story it’s more powerful. It’s a more

powerful kind of leadership, because it’s specific and because it’s not you telling them

it’s you sharing this story about another great person. So we can all be telling stories

about each other.

When Agnes is always so positive and she’s writing something very positive, well,

number one, thank Agnes directly. Give her appreciation. But then secondly retell her

story to everybody else. You can say “Agnes is so wonderful. I really admire Agnes,

because she’s always so positive. When she has a problem she finds a way to think

about this problem in a positive way. She finds something to learn and then she grows

and she always grows and learns something from her problem and she shares this

positive attitude with everybody in the group. For example, yesterday somebody was

feeling depressed and she really helped them feel more confident and feel more

positive.”

See how that works? That’s powerful. That is leadership. You can do this with your

family. Sure you can tell your children what to do, but how powerful is it if you just tell a

story about one of your children who did something great and you tell it to everybody in

the family. Let’s say you’re a mom and at dinner your husband is there and you’ve got a

couple children. At dinner you tell your husband “Oh wow, I really need to tell you what

Johnny did. Johnny, you know he was so nice today. I noticed he was helping his sister

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today. He was sharing his toys with her and wow it was really amazing. He was just

such a good kid.”

You don’t tell Johnny directly. You just share it with your husband, but of course Johnny

is listening. So Johnny feels good. “Oh, that’s great. If I share my toys and I’m nice

that’s really good.” Who else hears it? Your other children hear it. They’re hearing you

say all these nice things about Johnny and what he did. And then your husband, of

course, hopefully plays along and says “Oh, that’s great. Wow! Oh, amazing! Oh,

that’s really great to hear.”

And sometimes it’s more powerful to hear this kind of story instead of you telling it

directly to someone. It’s great when you tell someone directly “Thank you. You are

great.” But you know what’s more powerful? When you tell other people “He’s a great

person” and they hear you. They hear you telling other people. That’s even more

powerful. That is leadership. It’s what Tom Peters is talking about.

Now he tells people to do this. I mean he’s telling top CEOs of huge companies to use

this, to tell stories about their best people, to share stories with all the people in their

company. This is what great leaders like Richard Branson or Steve Jobs, they do this.

Steve Jobs of Apple, Richard Branson of Virgin America, Virgin Atlantic Airlines. I don’t

know, he owns a lot of stuff, but he’s a really cool leader and he does this. He’s always

telling stories about the great people in his group. So that everybody in the company

they hear these stories and they realize “Ah, that’s what we should do. That’s what we

do in this group, in this company.”

I’d like you to try this. Now you can try this in your family. You could try this at your job,

right? You don’t need to ask your boss to do this. When you see somebody in your

company do something great first you can tell them privately “Hey, that was great. I

really loved that. That was nice. Thanks for doing that.” But, more powerfully, tell other

people.

This is positive gossip, right? Usually in a company people are saying negative stuff all

the time, ney, ney, ney, complaining about other people. What if you did positive

gossip? Instead you told other people “Hey, wow, you know John in our group, in our

team, he did something amazing yesterday. It was incredible. He helped this customer

and he worked so hard. It was amazing.”

And you tell all these other people in your group. Maybe you tell your boss about it.

You’re telling a lot of other people. You’re telling his great story to many, many, many

people. That’s great leadership. John is going to be happy, but also you’re showing the

whole group what they should be doing or what they can do and in that way you can

change the whole group, the whole team or the whole company or family.

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