Mass media- institiutionalised form of message production and dissemination operation on a large scale.
Mass media- newspaper, TV, radio, the Internet, that communicate news of information to large numbers of people.
New media- new technologies such as the Internet or Digital TV.
Multimedia- (adj) using wide + sound and other methods of communication in computers; a multimedia presentation products
Media- of medium, express our ideas
The media- spread inf. To people, also used for communication and enteraintment. The media are TV, radio and newspapers regarded as a group.
Medium- a way or means of expressing your ideas or of communicating with people.
-a substance or material which is used for a particular purpose or in order to produce a particular effect.
John Fiske
Media divides into 3 groups:
Presentational- media as face voice or body communication or as communication both verbal and nonverbal in a face to face relationship
Representational- exist once they have been created even without further human involvement includes writing painting photography
Mechanical- f. e. radio, TV, video, cinema, the press, telephone are used to transmit communication
Influence media:
Positives:
-educational function of the media
-available round
-provide various forms of entertainment
-develop imagination
-create a chance for minority viewing
Negatives:
-the relationship has fallen dramatically
-manipulate people
-show too much violence, sex, pornography
-promote offensive language
luk.rus