Making-Marketing-Happen-How-Great-Companies-Make-Strategic-Planning-Work.pdf

(1464 KB) Pobierz
338483054 UNPDF
338483054.018.png
Making Marketing Happen:
How great companies make
strategic marketing planning
work for them
338483054.019.png 338483054.020.png 338483054.021.png 338483054.001.png
338483054.002.png 338483054.003.png 338483054.004.png 338483054.005.png
Making Marketing
Happen: How great
companies make
strategic marketing
planning work
for them
Dr Brian D. Smith
AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD
PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO
338483054.006.png 338483054.007.png 338483054.008.png 338483054.009.png 338483054.010.png 338483054.011.png
Elsevier Butterworth-Heinemann
Linacre House, Jordan Hill, Oxford OX2 8DP
30 Corporate Drive, Burlington, MA 01803
First published 2005
Copyright © Dr Brian Smith 2005. All rights reserved
The right of Dr Brian Smith to be identified as the author of this work has been asserted in
accordance with the Copyright, Designs and Patents Act 1988
The publishers of this book consider that it is a worthwhile contribution to discussion,
without necessarily sharing the views expressed, which are those of the author.
No responsibility for loss occasioned to any person acting or refraining from action as a result
of any material in this publication can be accepted by the author or publishers.
No part of this publication may be reproduced in any material form (including photocopying
or storing in any medium by electronic means and whether or not transiently or incidentally
to some other use of this publication) without permission of the copyright holder except in
accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the
terms of licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road,
London, England W1T 4LP. Applications for the copyright holder’s written permission to
reproduce any part of this publication should be addressed to the publisher.
Permissions may be sought directly from Elsevier Ltd, Oxford, UK: phone: (+44) (0) 1865
843830; fax: (+44) (0) 1865 853333; e-mail: permissions@elsevier.co.uk. You may also complete
your request on-line via the Elsevier Science homepage (www.elsevier.com), by selecting
‘Customer Support’ and then ‘Obtaining Permissions.’
BritishLibraryCataloguinginPublicationData
A catalogue record for this book is available from the British Library
LibraryofCongressControlNumber:2005924634
A catalogue record for this book is available from the Library of Congress
ISBN 0 7506 6248 4
For information on all Elsevier Butterworth-Heinemann publications
visit our website at http://books.elsevier.com
Typeset by Newgen Imaging Systems (P) Ltd., Chennai, India
Printed and bound in Great Britain
Working together to grow
libraries in developing countries
www.elsevier.com | www.bookaid.org | www.sabre.org
338483054.012.png 338483054.013.png 338483054.014.png 338483054.015.png 338483054.016.png 338483054.017.png

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika:

Zgłoś jeśli naruszono regulamin