Game.Developer.2007.12.pdf

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Game Developer - December 2007
>>
PRODUCT REVIEWS FILTER FORGE
DECEMBER 2007
THE LEADING GAME INDUSTRY MAGAZINE
>>
MUD-DY WATERS
LESSONS LEARNED
FROM TEXT-BASED MMOS
>>
NOT-SO-SILENT HILL
AN INTERVIEW WITH
AKIRA YAMAOKA
>>
VIRTUAL CASH COW
THE FREE TO PLAY, PAY
FOR ITEMS GOLDEN GOOSE
5TH CELL’S
DRAWN TO LIFE
POSTMORTEM:
Display Until January 16, 2008
383303558.311.png 383303558.322.png
In Assassin’s Creed,
Ubisoft used
Autodesk ® 3ds Max ®
software to create
a hero character so
real you can almost
feel the coarseness
of his tunic.
Autodesk ®
MotionBuilder™
software enabled
the assassin to
fl uidly jump
from rooftops to
cobblestone
streets with ease.
Using Autodesk ®
HumanIK ® middle-
ware, Ubisoft
grounded the
assassin in his
12 th century boots
and his run-time
environment.
odesk ®
middle-
oft
the
n his
y boots
-time
nt.
HOW UBISOFT GAVE
AN ASSASSIN HIS SOUL.
e
e c c c o u u t e s y o f U Ub i is o of t
Autodesk, MotionBuilder, HumanIK and 3ds Max are registered trademarks of Autodesk, Inc., in the USA and/or other countries.
All other brand names, product names, or trademarks belong to their respective holders. © 2007 Autodesk, Inc. All rights reserved.
I Im a a a a a g e
t f Ub i ft
I
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[
CONTENTS
]
DECEMBER 2007
VOLUME 14, NUMBER 11
FEATURES
9 PURCHASING POWER
The microtransaction is at the forefront of a
new wave of payment options in online
games, but the concept comes with serious
design concerns. Herein, two veterans of the
Korean microtransaction-based game
business share history and advice on this
very subject.
By Taiyoung Ryu and Kyuhwan Oh
16 TEXTUAL HEALING
It would be too simple to say that graphical
MMORPGs are simply text-based online MUDs
with graphics slapped on, but the roots are
certainly visible. Simutronics is the only large
company still maintaining text-based MMOs,
and is currently porting their ideas into a fully
graphical game. Lead designer Stephanie
Shaver shares with us some lessons that
translate genetically from text games to
graphical ones.
By Stephanie Shaver
9
22
16
POSTMORTEM
22 5TH CELL’S DRAWN TO LIFE
Beginning with the simple concept “Draw your character and play with
them,” the THQ-published D RAWN TO L IFE brought 5th Cell to profitability as
a developer, and cured the company’s licensed mobile game blues. But
as is so often the case, the company wasn’t quite prepared for the
logistics of a console game. Yes, to some developers 15 people working
together on a game is still a lot.
By Joseph M. Tringali
31 INTERVIEW: AKIRA YAMAOKA
Konami’s Akira Yamaoka is best known for his
sound work in the S ILENT H ILL series, and we
had the chance to quiz him about his past,
present, and future—not just his own, but
that of the whole industry.
By Brandon Sheffield
31
DEPARTMENTS
COLUMNS
2 GAME PLAN By Brandon Sheffield
South Korea’s Got Seoul
35 THE INNER PRODUCT By Mick West
[ PROGRAMMING ]
Reflection for Games
4 HEADS UP DISPLAY
GStar developer quotes, GDC 08 speakers announced, Front Line Award
nominees, and more
38 PIXEL PUSHER By Steve Theodore
[ ART ]
Reveling in Action
41 GAME SHUI By Noah Falstein
[ DESIGN ]
28 TOOL BOX By Jennifer Sparks
Filter Forge
When Tales Wag the Dog
42 AURAL FIXATION By Jesse Harlin
[ SOUND ]
Music Licensing 101
48 BUSINESS LEVEL By Eelke Folmer
[ BUSINESS ]
The Accessibility Game
COVER ART: PAUL ROBERTSON
1
383303558.312.png 383303558.313.png 383303558.314.png
GAME PLAN
]
www.gdmag.com
CMP Media, 600 Harrison St., 6th Fl.,
San Francisco, CA 94107
t: 415.947.6000 f: 415.947.6090
SUBSCRIPTION SERVICES
FOR INFORMATION, ORDER QUESTIONS, AND ADDRESS CHANGES
t: 800.250.2429 f: 847.763.9606 e: gamedeveloper@halldata.com
EDITORIAL
EDITOR-IN-CHIEF
Simon Carless scarless@gdmag.com
MANAGING EDITOR
Jill Duffy jduffy@gdmag.com
FEATURES EDITOR
Brandon Sheffield bsheffield@gdmag.com
ART DIRECTOR
Cliff Scorso cscorso@gdmag.com
CONTRIBUTING EDITORS
Jesse Harlin jharlin@gdmag.com
Noah Falstein nfalstein@gdmag.com
Steve Theodore stheodore@gdmag.com
Mick West mwest@gdmag.com
ADVISORY BOARD
Hal Barwood Designer-at-Large
Ellen Guon Beeman Microsoft
Brad Bulkley Neversoft
Clinton Keith High Moon Studios
Ryan Lesser Harmonix
Mark DeLoura Ubisoft
SOUTH KOREA’S
GOT SEOUL
SUBSCRIPTION SERVICES
FOR INFORMATION, ORDER QUESTIONS, AND ADDRESS CHANGES
t: 800.250.2429 f: 847.763.9606 e: gamedeveloper@halldata.com
EDITORIAL
PUBLISHER
Simon Carless scarless@gdmag.com
SENIOR EDITOR
Brandon Sheffield bsheffield@gdmag.com
SENIOR CONTRIBUTING EDITOR
Jill Duffy jduffy@gdmag.com
ART DIRECTOR
Cliff Scorso cscorso@gdmag.com
ASSISTANT PRODUCTION EDITOR
Jeffrey Fleming
CONTRIBUTING EDITORS
Jesse Harlin jharlin@gdmag.com
Noah Falstein nfalstein@gdmag.com
Steve Theodore stheodore@gdmag.com
Mick West mwest@gdmag.com
ADVISORY BOARD
Hal Barwood Designer-at-Large
Ellen Guon Beeman Microsoft
Brad Bulkley Neversoft
Clinton Keith High Moon Studios
Ryan Lesser Harmonix
Mark DeLoura Ubisoft
I’M FRESH OFF THE PLANE FROM SOUTH KOREA,
having just attended the GStar expo and met no less
than 13 different Korean game developers, either
at the show or in their offices—and I have the very
distinct impression that I’ve just been schooled.
It’s easy to feel like you know what’s going on in
the world. I’ve been following the Korean market
since 1999, when I picked up my first Game
Infinity brochure (representing Korean game
companies as a whole) at E3. I’ve long had faith in
the region’s entertainment industry, and time has
proven me right in that regard—but actually going
there, meeting the developers, visiting the
studios, and feeling the vibe, there turned out to
be a whole lot I just didn’t know.
only 15 percent. For games that need servers (like
mobile MMOs), it’s more like 60/40.
Then there’s N-LOG Soft, developer of B.O.U.T., which
Acclaim brought to western markets quite recently.
N-LOG is relatively small for an online developer,
with (again) around 100 people, so I asked if it
was difficult to keep their IP since they always
partnered with publishers. They looked at me like I
was crazy. “You mean developers in the West
don’t keep their IP? It seems like you would really
want to.” I thought I’d never get my jaw off the floor.
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MEDIA ACCOUNT MANAGER
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ADVERTISING PRODUCTION
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REPRINTS
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CMP GAME GROUP
VP, GROUP PUBLISHER APPLIED TECHNOLOGIES Philip Chapnick
VP, STRATEGIC MARKETING Michele Maguire
GROUP DIRECTOR Kathy Schoback
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INTERNATIONAL LICENSING INFORMATION
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CMP TECHNOLOGY MANAGEMENT
PRESIDENT AND CEO Steve Weitzner
EXECUTIVE VP AND CFO Adam Marder
SENIOR VP, AUDIENCE MARKETING & DEVELOPMENT Bill Amstutz
SENIOR VP, CMP INTEGRATED MARKETING SOLUTIONS Joseph Braue
SENIOR VP AND GENERAL COUNSEL Sandra Grayson
SENIOR VP, CORPORATE MARKETING Lisa Johnson
SENIOR VP, CORPORATE SALES Anne Marie Miller
SENIOR VP, MANUFACTURING Marie Myers
SENIOR VP, COMMUNICATIONS Alexandra Raine
VP, AUDIENCE DEVELOPMENT Michael Zane
PRESIDENT, CHANNEL GROUP Robert Faletra
PRESIDENT, CMP ENTERTAINMENT MEDIA Tony Ke efe
PRESIDENT, BUSINESS TECHNOLOGY GROUP Jeff Patterson
SENIOR VP, GROUP DIRECTOR, ELECTRONICS & SOFTWARE GROUPS
Paul Miller
SENIOR VP, GROUP DIRECTOR, COMMUNICATIONS GROUP,
Stephen Saunders
ADVERTISING SALES
DIRECTOR OF SALES
Steve McGill e: smcgill@cmp.com t: 415 . 9 47. 6217
GLOBAL SALES MANAGER, RECRUITMENT & EDUCATION
Aaron Murawski e: amurawski@cmp.com t: 415.947.6227
SR. EVENTS ACCOUNT MANAGER, SOUTHWEST
Jasmin Davé e: jdave@cmp.com t: 415.947.6226
SR. ACCOUNT MANAGER, EAST COAST, EUROPE & EASTERN CANADA
Cecily Herbst e: cherbst@cmp.com t: 415.947.6215
ACCOUNT MANAGER, WESTERN CANADA, INDIA, AUSTRALIA, & ASIA
Amanda Mae Miller e: ammiller@cmp.com t: 785.838.7523
SALES REPRESENTATIVE, EDUCATION & RECRUITMENT
Gina Gross e: ggross@cmp.com t: 415.947.6241
MEDIA ACCOUNT MANAGER
John Watson e: jmwatson@cmp.com t: 415.947.224
ADVERTISING PRODUCTION
ADVERTISING PRODUCTION MANAGER Kevin Chanel
REPRINTS
PARS INTERNATIONAL
Joe Nunziata t: 212.221.9595 e: reprints@parsintl.com
MARKETING
MARKETING MANAGER
Hilary McVicker e: hmcvicker@cmp.com t: 415.947.6207
CMP GAME GROUP
SENIOR VP, TECHNOLOGY INNOVATORS GROUP Philip Chapnick
VP, STRATEGIC MARKETING Michele Maguire
GROUP DIRECTOR Kathy Schoback
AUDIENCE DEVELOPMENT
GROUP DIRECTOR Carolyn Giroux e: cgiroux@cmp.com
DIRECTOR Mary Griffin e: mkgriffin@cmp.com
ASSISTANT MANAGER John Slesinski e: jslesinski@cmp.com
LIST RENTAL Merit Direct LLC t: 914.368.1000
INTERNATIONAL LICENSING INFORMATION
Mario Salinas t: 650.513.4234 f: 650.513.4482
e: msalinas@cmp.com
CMP TECHNOLOGY MANAGEMENT
PRESIDENT AND CEO Steve Weitzner
EXECUTIVE VP AND CFO Adam Marder
PRESIDENT, CHANNEL GROUP Robert Faletra
PRESIDENT, CMP TECHNOLOGY INNOVATORS GROUP
Paul Miller
PRESIDENT, CMP BUSINESS TECHNOLOGY GROUP To ny Upho f f
CORPORATE SENIOR VP SALES Anne Marie Miller
SENIOR VP, CMP INTEGRATED MARKETING SOLUTIONS Joseph Braue
SENIOR VP, HUMAN RESOURCES Marvlieu Jolla Hall
SENIOR VP, MANUFACTURING Marie Myers
SENIOR VP, COMMUNICATIONS Alexandra Raine
VP, INTERNATIONAL BUSINESS DEVELOPMENT
Patrick Brennan
DIFFERENT SKILLSETS
Korean companies are expanding into the West,
so naturally they’re toying with the idea of
entering the console market. Trouble is, the
industry grew up so fast around online games,
which are never finished, that very few
companies know how to make finalized, complete
products. Blueside and Softmax (M AGNA C ARTA ) are
the only companies that have really done it in the
current era, and I didn’t previously realize what a
large problem it was. The consensus was; “If we
move into the console space, we need help to
figure out how to make a complete product out of
our property.” Their pipelines aren’t even set up for
it, given the different nature of the online space.
In terms of those who have done it, Blueside had
help from Microsoft. Softmax had help from
Bandai. Nexon is getting help from Nintendo for its
M APLE S TORY DS port. Ntreev’s P ANGYA for Wii was
handled by Tecmo. It’s basically ubiquitous. No
matter how creative and lucrative these companies
are, they grew in a very different direction, and
while they’re ahead of us in network infrastructure
and online logistics, they’re behind in other ways.
ADVERTISING SALES
MEDIA ACCOUNT MANAGER
John Watson e: jmwatson@cmp.com t: 415.947.6224
GLOBAL SALES MANAGER, RECRUITMENT & EDUCATION
Aaron Murawski e: amurawski@cmp.com t: 415.947.6227
SALES REPRESENTATIVE, EDUCATION & RECRUITMENT
Gina Gross e : ggross@cmp.com t: 415.947.6241
SR. EVENTS ACCOUNT MANAGER, SOUTHWEST
Jasmin Davé
SR. ACCOUNT MANAGER, EAST COAST, EUROPE & EASTERN CANADA
Cecily Herbst
ACCOUNT MANAGER, WESTERN CANADA, INDIA, AUSTRALIA, & ASIA
Amanda Mae Miller
DIFFERENT ENVIRONMENTS
The first developer I visited was Blueside—pretty
much the biggest console developer in Korea, with
titles like K INGDOM U NDER F IRE and N INETY N INE
N IGHTS under its belt. Shockingly to me, the office
is incredibly small, with over 100 people crammed
into a small space that was clearly a paper-
shuffler sanctuary before Blueside occupied it.
Developers there commented to me how difficult
it was to get competent coders and designers,
since everyone wanted to go off and work on the
MMOs. It’s hard to imagine that happening to the
largest console developer in America.
The next place I visited was Gamevil (N OM ), the
second or third largest mobile developer in the
country. Gamevil also had just over 100 people,
but the space was easily twice as large, in a nicer
building in a much swankier part of town, with
gorgeous company-green walls and frosted glass
partitions for the big bosses’ offices. The
difference in vibe (and revenue) was palpable.
Next there was Gravity, an upper-middle tier
player in the online space, which had early
success with R AGNAROK —success that hasn’t yet
been repeated, as R AGNAROK lumbers on with
higher rates of use than its sequel. Gravity
occupies five floors of the Meritz Tower in the
Gangam part of Seoul—one of the nicest areas
around. 280 people are spread across those floors,
with plenty of space for all. The difference in scale
was just staggering, and almost seemed inverse to
the situation in the West, where console still rules.
ADVERTISING PRODUCTION
ADVERTISING PRODUCTION MANAGER Kevin Chanel
REPRINTS
PARS INTERNATIONAL
Joe Nunziata t: 212.221.9595 e: reprints@parsintl.com
MARKETING
MARKETING MANAGER
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CMP GAME GROUP
SENIOR VP, GAME, DOBB’S, ICMI GROUP Philip Chapnick
GROUP DIRECTOR Kathy Schoback
AUDIENCE DEVELOPMENT
GROUP DIRECTOR Kathy Henry e: khenry@cmp.com
DIRECTOR Kristi Cunningham e: kcunningham@cmp.com
LIST RENTAL Merit Direct LLC t: 914.368.1000
CULTURE SHOCK
The fact is, Western developers have ignored or
discounted the South Korean market for far too
long, and now we’re face to face with reality.
W ORLD OF W ARCRAFT aside, they’ve taken a genre
we invented and perfected it to the point where an
online dance game like T3 Entertainment’s
A UDITION has tens of millions of subscribers
worldwide. That’s rather a lot of people and most
of us over here have never heard of it. When I first
noticed that company in 2002, they were making
a game called R APHAEL that was so rudimentary I
thought it was freeware. The Korean industry has
come a long way. It’s time to start paying
attention to what we can teach each other.
INTERNATIONAL LICENSING INFORMATION
Mario Salinas t: 650.513.4234 f: 650.513.4482
CMP TECHNOLOGY MANAGEMENT
ACTING CHAIRMAN David Levin
PRESIDENT, CMP BUSINESS TECHNOLOGY GROUP Tony Upho f f
PRESIDENT, CMP CHANNEL Robert Faletra
PRESIDENT, CMP ELECTRONICS GROUP Paul Miller
PRESIDENT, CMP GAME, DOBB’S, ICMI GROUP Philip Chapnick
CORPORATE SENIOR VP SALES Anne Marie Miller
SENIOR VP, HUMAN RESOURCES Marvlieu Jolla Hall
SENIOR VP, MANUFACTURING Marie Myers
SENIOR VP, COMMUNICATIONS Alexandra Raine
DIFFERENT REVENUE
Korean developers sometimes get much larger
revenue shares than we do on this side of the
pond. Gamevil gets 85 percent of the profit
revenue from its games, while the carrier gets
Brandon Sheffield, senior editor
Game Developer
is BPA approved
Game Developer
2
DECEMBER 2007 | GAME DEVELOPER
WWW.CMPGAME.COM
[
www.gdmag.com
www.gdmag.com
www.gdmag.com
www.gdmag.com
CMP Media, 600 Harrison St., 6th Fl., San Francisco, CA 94107 t: 415.947.6000 f: 415.947.6090
CMP Media, 600 Harrison St., 6th Fl., San Francisco, CA 94107 t: 415.947.6000 f: 415.947.6090
CMP Media, 600 Harrison St., 6th Fl.,
San Francisco, CA 94107
t: 415.947.6000 f: 415.947.6090
CMP Media, 600 Harrison St., 6th Fl.,
San Francisco, CA 94107
t: 415.947.6000 f: 415.947.6090
CMP Media, 600 Harrison St., 6th Fl.,
San Francisco, CA 94107
t: 415.947.6000 f: 415.947.6090
SUBSCRIPTION SERVICES
FOR INFORMATION, ORDER QUESTIONS, AND ADDRESS CHANGES
t: 800.250.2429 f: 847.763.9606 e: gamedeveloper@halldata.com
EDITORIAL
EDITOR-IN-CHIEF
Simon Carless scarless@gdmag.com
MANAGING EDITOR
Jill Duffy jduffy@gdmag.com
FEATURES EDITOR
Brandon Sheffield bsheffield@gdmag.com
ART DIRECTOR
Cliff Scorso cscorso@gdmag.com
CONTRIBUTING EDITORS
Jesse Harlin jharlin@gdmag.com
Noah Falstein nfalstein@gdmag.com
Steve Theodore stheodore@gdmag.com
Mick West mwest@gdmag.com
ADVISORY BOARD
Hal Barwood Designer-at-Large
Ellen Guon Beeman Microsoft
Brad Bulkley Neversoft
Clinton Keith High Moon Studios
Ryan Lesser Harmonix
Mark DeLoura Ubisoft
SUBSCRIPTION SERVICES
FOR INFORMATION, ORDER QUESTIONS, AND ADDRESS CHANGES
t: 800.250.2429 f: 847.763.9606 e: gamedeveloper@halldata.com
EDITORIAL
PUBLISHER
Simon Carless scarless@gdmag.com
MANAGING EDITOR
Jill Duffy jduffy@gdmag.com
SENIOR EDITOR
Brandon Sheffield bsheffield@gdmag.com
ART DIRECTOR
Cliff Scorso cscorso@gdmag.com
CONTRIBUTING EDITORS
Jesse Harlin jharlin@gdmag.com
Noah Falstein nfalstein@gdmag.com
Steve Theodore stheodore@gdmag.com
Mick West mwest@gdmag.com
ADVISORY BOARD
Ellen Guon Beeman Microsoft
Brad Bulkley Neversoft
Clinton Keith High Moon Studios
Ryan Lesser Harmonix
Mark DeLoura Ubisoft
SUBSCRIPTION SERVICES
FOR INFORMATION, ORDER QUESTIONS, AND ADDRESS CHANGES
t: 800.250.2429 f: 847.763.9606 e: gamedeveloper@halldata.com
EDITORIAL
PUBLISHER
Simon Carless scarless@gdmag.com
MANAGING EDITOR
Jill Duffy jduffy@gdmag.com
SENIOR EDITOR
Brandon Sheffield bsheffield@gdmag.com
ART DIRECTOR
Cliff Scorso cscorso@gdmag.com
CONTRIBUTING EDITORS
Jesse Harlin jharlin@gdmag.com
Noah Falstein nfalstein@gdmag.com
Steve Theodore stheodore@gdmag.com
Mick West mwest@gdmag.com
ADVISORY BOARD
Hal Barwood Designer-at-Large
Ellen Guon Beeman Microsoft
Brad Bulkley Neversoft
Clinton Keith High Moon Studios
Ryan Lesser Harmonix
Mark DeLoura Ubisoft
SUBSCRIPTION SERVICES
FOR INFORMATION, ORDER QUESTIONS, AND ADDRESS CHANGES
t: 800.250.2429 f: 847.763.9606 e: gamedeveloper@halldata.com
EDITORIAL
PUBLISHER
Simon Carless scarless@gdmag.com
MANAGING EDITOR
Jill Duffy jduffy@gdmag.com
SENIOR EDITOR
Brandon Sheffield bsheffield@gdmag.com
ART DIRECTOR
Cliff Scorso cscorso@gdmag.com
CONTRIBUTING EDITORS
Jesse Harlin jharlin@gdmag.com
Noah Falstein nfalstein@gdmag.com
Steve Theodore stheodore@gdmag.com
Mick West mwest@gdmag.com
ADVISORY BOARD
Hal Barwood Designer-at-Large
Ellen Guon Beeman Microsoft
Brad Bulkley Neversoft
Clinton Keith High Moon Studios
Ryan Lesser Harmonix
Mark DeLoura Ubisoft
ADVERTISING SALES
DIRECTOR OF SALES
Steve McGill e: smcgill@cmp.com t: 415.947.6217
GLOBAL SALES MANAGER, RECRUITMENT & EDUCATION
Aaron Murawski e: amurawski@cmp.com t: 415.947.6227
SR. EVENTS ACCOUNT MANAGER, SOUTHWEST
Jasmin Davé e: jdave@cmp.com t: 415.947.6226
SR. ACCOUNT MANAGER, EAST COAST, EUROPE & EASTERN CANADA
Cecily Herbst e: cherbst@cmp.com t: 415.947.6215
MEDIA ACCOUNT MANAGER
John Watson e: jmwatson@cmp.com t: 415.947.224
ADVERTISING PRODUCTION
ADVERTISING PRODUCTION MANAGER Kevin Chanel
REPRINTS
REPRINTS ACCOUNT MANAGER
Cindy Zauss t: 951.698.1780 e: czauss@cmp.com
MARKETING
MARKETING MANAGER
Hilary McVicker e: hmcvicker@cmp.com t: 415.947.6207
CMP GAME GROUP
VP, GROUP PUBLISHER APPLIED TECHNOLOGIES Philip Chapnick
VP, STRATEGIC MARKETING Michele Maguire
GROUP DIRECTOR Kathy Schoback
AUDIENCE DEVELOPMENT
GROUP DIRECTOR Carolyn Giroux e: cgiroux@cmp.com
DIRECTOR Mary Griffin e: mkgriffin@cmp.com
ASSISTANT MANAGER John Slesinski e: jslesinski@cmp.com
LIST RENTAL Merit Direct LLC t: 914.368.1000
INTERNATIONAL LICENSING INFORMATION
Mario Salinas t: 650.513.4234 f: 650.513.4482 e: m salinas@cmp.com
CMP TECHNOLOGY MANAGEMENT
PRESIDENT AND CEO Steve Weitzner
EXECUTIVE VP AND CFO Adam Marder
SENIOR VP, AUDIENCE MARKETING & DEVELOPMENT Bill Amstutz
SENIOR VP, CMP INTEGRATED MARKETING SOLUTIONS Joseph Braue
SENIOR VP AND GENERAL COUNSEL Sandra Grayson
SENIOR VP, CORPORATE MARKETING Lisa Johnson
SENIOR VP, CORPORATE SALES Anne Marie Miller
SENIOR VP, MANUFACTURING Marie Myers
SENIOR VP, COMMUNICATIONS Alexandra Raine
VP, AUDIENCE DEVELOPMENT Michael Zane
PRESIDENT, CHANNEL GROUP Robert Faletra
PRESIDENT, CMP ENTERTAINMENT MEDIA Tony Ke efe
PRESIDENT, BUSINESS TECHNOLOGY GROUP Jeff Patterson
SENIOR VP, GROUP DIRECTOR, ELECTRONICS & SOFTWARE GROUPS
Paul Miller
SENIOR VP, GROUP DIRECTOR, COMMUNICATIONS GROUP,
Stephen Saunders
ADVERTISING SALES
DIRECTOR OF SALES
Steve McGill e: smcgill@cmp.com t: 415.947.6217
GLOBAL SALES MANAGER, RECRUITMENT & EDUCATION
Aaron Murawski e: amurawski@cmp.com t: 415.947.6227
SR. EVENTS ACCOUNT MANAGER, SOUTHWEST
Jasmin Davé e: jd ave@cmp.com t: 415.94 7.6226
SR. ACCOUNT MANAGER, EAST COAST, EUROPE & EASTERN CANADA
Cecily Herbst e: cherbst@cmp.com t: 415.947.6215
MEDIA ACCOUNT MANAGER
John Watson e: jmwatson@cmp.com t: 415.947.224
ADVERTISING PRODUCTION
ADVERTISING PRODUCTION MANAGER Kevin Chanel
REPRINTS
PARS INTERNATIONAL
Joe Nunziata t: 212.221.9595 e: reprints@parsintl.com
MARKETING
MARKETING MANAGER
Hilary McVicker e: hmcvicker@cmp.com t: 415 . 9 47. 6207
CMP GAME GROUP
VP, GROUP PUBLISHER APPLIED TECHNOLOGIES Philip Chapnick
VP, STRATEGIC MARKETING Michele Maguire
GROUP DIRECTOR Kathy Schoback
AUDIENCE DEVELOPMENT
GROUP DIRECTOR Carolyn Giroux e: cgiroux@cmp.com
DIRECTOR Mary Griffin e: mkgriffin@cmp.com
ASSISTANT MANAGER John Slesinski e: jslesinski@cmp.com
LIST RENTAL Merit Direct LLC t: 914.368.1000
INTERNATIONAL LICENSING INFORMATION
Mario Salinas t: 650.513.4234 f: 650.513.4482 e:
msalinas@cmp.com
CMP TECHNOLOGY MANAGEMENT
PRESIDENT AND CEO Steve Weitzner
EXECUTIVE VP AND CFO Adam Marder
PRESIDENT, CHANNEL GROUP Robert Faletra
PRESIDENT, CMP TECHNOLOGY INNOVATORS GROUP
Paul Miller
PRESIDENT, CMP BUSINESS TECHNOLOGY GROUP To ny Upho f f
CORPORATE SENIOR VP SALES Anne Marie Miller
SENIOR VP, CMP INTEGRATED MARKETING SOLUTIONS Joseph
Braue
SENIOR VP, HUMAN RESOURCES Marvlieu Jolla Hall
SENIOR VP, MANUFACTURING Marie Myers
SENIOR VP, COMMUNICATIONS Alexandra Raine
VP, INTERNATIONAL BUSINESS DEVELOPMENT Patrick Brennan
ADVERTISING SALES
DIRECTOR OF SALES
Steve McGill e: smcgill@cmp.com t: 415.947.6217
GLOBAL SALES MANAGER, RECRUITMENT & EDUCATION
Aaron Murawski e: amurawski@cmp.com t: 415.947.6227
SR. EVENTS ACCOUNT MANAGER, SOUTHWEST
Jasmin Davé e: jdave@cmp.com t: 415.947.6226
SR. ACCOUNT MANAGER, EAST COAST, EUROPE & EASTERN CANADA
Cecily Herbst e: cherbst@cmp.com t: 415.947.6215
MEDIA ACCOUNT MANAGER
John Watson e: jmwatson@cmp.com t: 415.947.224
ADVERTISING PRODUCTION
ADVERTISING PRODUCTION MANAGER Kevin Chanel
REPRINTS
PARS INTERNATIONAL
Joe Nunziata t: 212.221.9595 e: reprints@parsintl.com
MARKETING
MARKETING MANAGER
Hilary McVicker e: hmcvicker@cmp.com t: 415 . 9 47. 6207
CMP GAME GROUP
VP, GROUP PUBLISHER APPLIED TECHNOLOGIES Philip Chapnick
VP, STRATEGIC MARKETING Michele Maguire
GROUP DIRECTOR Kathy Schoback
AUDIENCE DEVELOPMENT
GROUP DIRECTOR Carolyn Giroux e: cgiroux@cmp.com
DIRECTOR Mary Griffin e: mkgriffin@cmp.com
ASSISTANT MANAGER John Slesinski e: jslesinski@cmp.com
LIST RENTAL Merit Direct LLC t: 914.368.1000
INTERNATIONAL LICENSING INFORMATION
Mario Salinas t: 650.513.4234 f: 650.513.4482 e:
msalinas@cmp.com
CMP TECHNOLOGY MANAGEMENT
PRESIDENT AND CEO Steve Weitzner
EXECUTIVE VP AND CFO Adam Marder
PRESIDENT, CHANNEL GROUP Robert Faletra
PRESIDENT, CMP TECHNOLOGY INNOVATORS GROUP
Paul Miller
PRESIDENT, CMP BUSINESS TECHNOLOGY GROUP To ny Upho f f
CORPORATE SENIOR VP SALES Anne Marie Miller
SENIOR VP, CMP INTEGRATED MARKETING SOLUTIONS Joseph
Braue
SENIOR VP, HUMAN RESOURCES Marvlieu Jolla Hall
SENIOR VP, MANUFACTURING Marie Myers
SENIOR VP, COMMUNICATIONS Alexandra Raine
VP, INTERNATIONAL BUSINESS DEVELOPMENT Patrick Brennan
WWW.CMPGAME.COM
WWW.CMPGAME.COM
WWW.CMPGAME.COM
WWW.CMPGAME.COM
WWW.CMPGAME.COM
WWW.CMPGAME.COM
WWW.CMPGAME.COM
WWW.CMPGAME.COM
WWW.CMPGAME.COM
WWW.CMPGAME.COM
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If you are
going to attend
one game industry
event in 2008,
this is the one .
Insider Tip:
The event dates are earlier this year
so book your hotel asap!
2008
GDC08:
Transform Your Game.
Expanded Summit Lineup:
Casual Games
Independent Games
Game Outsourcing (new!)
Serious Games
Worlds in Motion (new!)
Simplified Pass Structure
All Access
Main Conference
GDC Mobile
Summits andTutorials
Expo
myGDC: Our New Professional
Networking Resource
Set up profiles
Search and connect with thousands
of game development professionals
Share projects, images, and ideas
Save up to 30% when you register by January 16, 2008. www.gdconf.com
New for GDC08!
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