Furniture World 09-10 2007.pdf

Fast Selling Designs

Superior Quality

Warehouse & Direct Container Pricing

Broad selection

( Bedroom, Dining, Office, Occasional Chairs,

Bathroom Furniture, Accents, Accessories and Bronzes.)

VISIT US IN HIGH POINT

Center Point On Centennial #18

2202 E. Randol Mill Rd., Arlington, TX 76011 817-446-3204 Fax: 817-446-0862

Email: info@classicdesign.com www.classicdesign.com

"We want to thank you

for all of your support over the years.

We look forward to seeing you

at the High Point market.”

-Cathy Bartolowits

The Business Solutions Magazine For Furniture Retailers

FOUNDED 1870 • Visit www.furninfo.com Th e Industry’s Most Extensive Furniture Site

SALES skills/management

problems and solutions. PAGE 34.

Create A Leather Repair

Profit Center

Someone stands to profit from your

damaged and defective leather

furniture. That “someone” should be

you!

PAGE 60.

Inventory Management -

Part 4: 20% Is Too Much!

You can escape the excess inventory

trap before you become too entangled,

or avoid it altogether if you under-

stand the reasons why so many

otherwise good companies get caught.

PAGE 66.

Finding Figment: How To

Stay Up For Your Next UP.

It is possible to re-imagine, re-create,

and re-define your professional life

with each new “opportunity”.

PAGE 26.

Cover Photo:

From Classic Design, the best

selling Medallion Office Collection

shown in a Walnut Finish. The

collection also includes a file cabinet.

Classic Design is known for warehouse

& direct container pricing and broad

selection in bedroom, dining, office,

occasional chairs, bedroom, bathroom

furniture and more. See their ad on

page 1 of this issue or visit their

website at www.classicdesign.com.

Customer Engagement

Strategy: Stay Alive - Part 4

A formal customer engagement strat-

egy helps salespeople produce sales

from those customers who should buy

from you, but don’t. PAGE 56.

OPERATIONS management

FURNITURE WORLD MAGAZINE

1333A North Ave. #437

New Rochelle, NY 10804

Tel: 914-235-3095 Fax: 914-235-3278

www.furninfo.com editor@furninfo.com

MARKETING management

Discover Your Retail

DNA Part 4: Store Exteriors

Support your brand building efforts

with the biggest, most permanent

billboard available – your store’s

exterior. PAGE 4.

7 Lost Ad Secrets - Part 1

How new approaches to advertising

can win friends, influence customers

and make you money at a time of

information overload. PAGE 42.

BARTON BIENENSTOCK -Publisher

RUSSELL BIENENSTOCK -Editor

THELMA MASON-DAVIS -VP Sales

LARRY STEIN - Associate Publisher

GARY SIEGEL - Sales Manager Eastern Region

JON SIEGEL- Sales & Customer Service Rep

S.T. BIENENSTOCK - Associate Editor

JANET H. JOHNSTONE - Canadian Editor

BARBARA BIENENSTOCK - Art/Design Editor

GIFFORD DORIVAL - Comptroller

SUSANNE LEBOVIC - Circulation

PETER MARINO -Bedding Feature Editor

DAN BOLGER - Operations Feature Editor

CATHY FINNEY - Sales Skills Feature Editor

LARRY MULLINS - Marketing Feature Editor

BPA Association of Business Publishers

FURNITURE WORLD: (ISSN0738-890X) - Published

every other month by Towse Publishing Co., 1333-A

North Avenue, #437 New Rochelle, NY 10804.

Subscription: $19 per year; $39.00 for 3 years, $26

Canada, $4/copy; Foreign $85; (U.S. currency only).

Periodical postage paid at New Rochelle, NY and addi-

tional mailing offices. POSTMASTER: send address

changes to FURNITURE WORLD, 1333A North Avenue,

in whole or in part is strictly prohibited.

Improve Your Hiring IQ

Time spent recruiting, interviewing

and hiring are critical to the

continued health of any furniture

business. Here are tips and tools

you can use to find and hire better

people. PAGE 12.

Double Your Traffic

Part 4: Hispanic Marketing

Even if you don’t speak Spanish and

don’t have any bilingual staff, you can

boost traffic and sales by addressing

the growing and affluent Hispanic or

Latino market. PAGE 30.

Ask The Lighting Expert

Contributing Editor & lighting expert

Monte Lee tackles a tough lighting

question posted to FURNITURE

WORLD Magazine’s furninfo.com

message board. PAGE 41.

Upscale Retailing: Linley

London based retailer creates and

maintains a well deserved image

through quality products, facilities

and marketing. PAGE 50.

DEPARTMENTS

Delivery Survey 2007

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