Furniture World 11-12 2007.pdf

The Business Solutions Magazine For Furniture Retailers

FOUNDED 1870 • Visit www.furninfo.com The Industry’s Most Extensive Furniture Site

SALES skills/management

Markdown Strategies

That Really Work!

Part 4 of the Dynamic Inventory

Management Series presents the Five

Golden Markdown Steps. This effi-

cient markdown system has a consid-

erable impact on profitability and

cash flow because it greatly increases

turns, improves gross margin, sales

and cash flow. PAGE 38.

Cover Photo:

New exciting contemporary styled Park

Tower, from Kathy Ireland Home

by Omnia Furniture is shown

here in a beautiful white full-grain

leather. It is available in 150 color hues

and many sectional configurations in

addition to sofa, loveseat and chair.

Choices abound from California-

produced Kathy Ireland Home by

Omnia Furniture with over 100 exciting

different styles in both leather and

fabric, made in the USA. See the ad in

this issue or visit www.omnialeather.com.

Decorating School Crash

Course -Part 4, Focal Points

Decorating seminars help customers

to solve problems, and they position

you as a home furnishings expert.

Margarett DeGange presents a script

you can use to put on a Decorating

with Focal Points Seminar for your

customers and prospects. PAGE 16.

MARKETING management

The 7 Lost Ad Secrets

Part 2: Targeting The

Right Customer

The oldest 25 percent of the popula-

tion (which includes Seniors and the

oldest Baby Boomers) controls 70 per-

cent of the nation’s purchasing power.

Why then do most furniture retailers’

messages address a much younger

demographic? PAGE 4.

Who’s Afraid Of The

Big Blue & Yellow Box?

So IKEA just announced it’s coming

to your town next Fall. Great, just

enough time to plan your “Going

Out of Business Sale”. Hey, with the

soft economy and your shrinking

margins, the opening of a 400,000

square-foot IKEA store should just

about sound the death knell on your

business future, right? PAGE 24.

FURNITURE WORLD MAGAZINE

1333A North Ave. #437

New Rochelle, NY 10804

Tel: 914-235-3095 Fax: 914-235-3278

www.furninfo.com editor@furninfo.com

-Publisher

RUSSELL BIENENSTOCK

-Editor

THELMA MASON-DAVIS

-VP Sales

- Associate Publisher

GARY SIEGEL

- Sales Manager Eastern Region

Retail DNA Series:

Seasonal Displays

Seven ways are presented to keep

your store looking fresh and make

your offerings more relevant... on a

budget! PAGE 34.

Sales & Customer Service Rep

S.T. BIENENSTOCK

Retail Profile:

Turning Retail INSIDEOUT

Retailer finds that having a small

showroom isn’t a hindrance to sales

success. INSIDEOUThomestore

reaches out to customers using mar-

keting and innovative programs to lit-

erally turn their store inside-out.

PAGE 46.

- Associate Editor

JANET H. JOHNSTONE

- Canadian Editor

BARBARA BIENENSTOCK

- Art/Design

- Comptroller

SUSANNE LEBOVIC

- Circulation

PETER MARINO

-Sales Ed. Feature Editor

- Operations Feature Editor

CATHY FINNEY

OPERATIONS management

- Sales Skills Feature Editor

LARRY MULLINS

- Marketing Feature Editor

BPA Association of Business Publishers

FURNITURE WORLD: (ISSN0738-890X) - Published

every other month by Towse Publishing Co., 1333-A

North Avenue, #437 New Rochelle, NY 10804.

Subscription: $19 per year; $39.00 for 3 years, $26

Canada, $4/copy; Foreign $85; (U.S. currency only).

Periodical postage paid at New Rochelle, NY and addi-

tional mailing offices. POSTMASTER: send address

changes to FURNITURE WORLD, 1333A North Avenue,

in whole or in part is strictly prohibited.

Tips For Moving

Oddball Inventory

If a piece is clearance, then technical-

ly, you are getting whatever you can

for it, right? Well, why not consider

other more profitable options?

PAGE 42.

DEPARTMENTS

DESIGN SECTION

Best selling furniture and

accessories. PAGES 50-55.

2 FURNITURE WORLD November/December 2007

BARTON BIENENSTOCK

LARRY STEIN

JON SIEGEL-

GIFFORD DORIVAL

DAN BOLGER

Fast Selling Designs

Superior Quality

Warehouse & Container Pricing

Broad selection

( Bedroom, Dining, Office, Occasional Chairs, Bathroom Furniture,

Accents, Accessories and Bronzes.)

VISIT US IN

LAS VEGAS

WMC Building B

"We want to thank you

for all of your support over the years.

We look forward to seeing you

at the Las Vegas market.”

-Cathy Bartolowits

Classic Design, Arlington, TX 817-446-3204 Fax: 817-446-0862

Email: info@classicdesign.com www.classicdesign.com

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