550 PR, Marketing & Social Strategy Tips.pdf

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By: Cyndy Hoenig (@cyndyhoenig)
& Heather Lytle (@hlytle)
PR, Marketing &
Social Strategy Tips
Tips To Grow Your Business
(in 140 characters or less)
leaders social
perceptions
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public
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relations
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topics
communication
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ociations
THE BIG BOOK OF TIPS
greet
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© 2010 by H&L Media Partners
This work is licensed under the Creative Commons Attribution
3.0 United States License. To view a copy of this license, visit
http://creativecommons.org/licenses/by/3.0/us/
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1 #1 pet peeve of journalists. People who call and pitch not knowing what
they cover. Do your homework.
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100’s of engaged followers will do more for you than 1000’s of token
ones.
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After a pitch, make sure you give several contact #s to a reporter. The
press waits for no one.
4
Ally yourself w/local charity, sponsor sports teams. Commitment to so-
cial responsibility attracts customers.
5
Remember the 5th “P” of the new marketing mix, Presence. If they
can’t ind you, they can’t work w/ you.
6
Instead of asking for new Facebook “Likes,” link your “Read More” email
mktg campaign messages to Facebook & encourage feedback.
7 Your “About” page is often your 2nd most visited. Focus on you & them.
Tell a great story of who you are & what you will do for them.
8
Transition from thinking about how SM strategy helps your biz to how
SM strategy helps your customers. Then you’ll see results.
9
Think about the phrase “You can’t change what you can’t measure.” Are
you using your analytics strategically?
10
SM is all about THEM, not all about YOU. Do an audit of your networks.
Is it just about you? Commit to engage to get results.
11 Acknowledge tweets, emails, comments. It’s not good PR or customer
service to ignore anyone.
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12
Ask how customers heard about you. PR is an ongoing process & needs
constant tweaking.
13
Be helpful. Reciprocity produces incredible returns on a simple tip or
referral.
14
Be on time, or early. Punctuality is a sincere form of courtesy.
15
Be sure & have press materials ready to be sent at a moment’s notice.
16
Be real, honest, genuine. Authenticity is catnip. -- Networking
17
Always pick up the check. People won’t remember what they had for
lunch, but they’ll always remember who picked up the check.
18
Transfer the enthusiasm you feel for your brand to everyone you meet.
You’ll see results.
19
A good press release - about 400 words. Shorter the better. Just
enough info to secure an interview.
20
A great pitch - Story angle tie-ins, description of where it could it in the
media outlet & a call to action.
21 A happy customer is your greatest endorsement. Respond promptly and
honestly.
22
A media angle must have some distinctive quality. Journalists sniff out
what’s different, not what’s the same.
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23
A quick call or email to a journalist outlining your pitch tests the water.
24
A site that blasts your pitch to reporters & bloggers nationwide --
http://www.pitchforpr.com/
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A strong brand can make any business stand out, particularly in competi-
tive markets.
26
Always say thanks to a journalist for a story, mention, item etc.
27
Smile, look engaging. Networking.
28
Apply for an award. Ck local Biz Journals, chambers. Like positive news
stories, awards confer credibility.
29
Segment your market based on consumer lifecycle. Provide content, add
value for each stage.
30
Make an editorial calendar & stick with it. Use as a reminder to add content,
update photo’s, Facebook, keyword research, etc.
31
Need inspiration? Keep a list of your targeted keywords at your desk.
Use as content/headline/alt text inspiration.
32
Schedule a free webinar: “What You Need to Know About....” or “5 tips
to...” Great for SEO, listbuilding.
33
Web copy should sell beneits not features.
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