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INSIDE: 2010 SHOT Show Map,
Exhibitors
JANUARY 2010
Las Vegas, Nev.
4
Kicks Off Business Year
1
New Convention Site
2
High-Tech Alerts
3
Free Retail Seminars
5
SHOT Show Auction
2010
ENTRY DEADLINE:
FEB. 19, 2010
Money Tight?
Sell Versatility!
Page 40
SERVING AMERICA’S WARRIORS
www.shootingindustry.com
Money Tight?
IT’S NOT YOUR FATHER’S AR.
BUILT FOR AMERICA’S FORCES. BUILT FOR YOU.
www.fnhusa.com/FS2000/2
®
Shown with optional red-dot refl ex sight.
ACADEMY
SEEKS
2010
ENTRIES
JANUARY 2010 • VOLUME 55 • NUMBER 01
Features
Page 21
58
Serving America’s Warriors
Honored American Veterans Afield Hosts National Family Day.
60
SHOT Show 2010
Carolee Anita Boyles
Industry Rendezvous In Las Vegas To Launch New Business Year!
72
SHOT Show Exhibitors Guide
66a
SHOT Show Convention Floor Map
88
Bags Of Bucks In Bags & Packs
John Morrison
Display Strategically, Encourage Browsing And Cash In!
90
2010 New Products
E
XTR
A!
SI
DIGITAL
HOT LINK
Roxanne Smith
Manufacturers’ New Product Offerings To Start 2010!
Industry News
Page 60
10
Industry Cautious About 2010 Market
12
Insight Technology’s President Earns National Award
13
Taurus Helps Raise $255,000 For Boy Scouts
SI
DIGITAL
VIDEO
Columns
40
Lethal Force
Massad Ayoob
When Money Is Tight, Sell Versatility.
44
Outdoor Marketplace
Kevin McKown
ATF Form 4473 — Who Handles Your Paperwork?
48
Arms And The Woman
Lisa Parsons-Wraith
Gun Cleaning & Storage Boost Winter Profits.
52
Back Blast & Other Hot Gases
Commander Gilmore
To Be (Married) Or Not To Be (Married).
114
Industry Watch
Page 88
2010
NEW
Russ Thurman
PRODUCTS
2010 Presents Challenges, Opportunities.
Departments
Page 90
8
Letters
110
Reader Service
34
Newsmakers
112
Classifieds
SHOOTING INDUSTRY®
(ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at
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SHOOTING INDUSTRY
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• SHOT SHOW EXTRA SUPER ISSUE 2010
2010
NEW
PRODUCTS
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