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The International Dictionary of Marketing : Over 2000 Professional Terms & Techniques
International Dictionary of Marketing
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The International Dictionary of Marketing
Over 1,000 Professional Terms and Techniques
Daniel Yadin
First published in 2002
Apart from any fair dealing for the purposes of research or private study, or criticism or
review, as permitted under the Copyright, Designs and Patents Act 1988, this publication
may only be reproduced, stored or transmitted, in any form or by any means, with the
prior permission in writing of the publishers, or in the case of reprographic reproduction
in accordance with the terms and licences issued by the CLA. Enquiries concerning
reproduction outside these terms should be sent to the publishers at the undermentioned
addresses:
Kogan Page Limited
Kogan Page US
120 Pentonville Road
22 Broad Street
London N1 9JN
Milford CT 06460
UK
USA
© Daniel Yadin, 2002
The right of Daniel Yadin to be identified as the author of this work has been asserted by
him in accordance with the Copyright, Designs and Patents Act 1988.
British Library Cataloguing in Publication Data
A CIP record for this book is available from the British Library.
ISBN 0 7494 3532 1
Typeset by JS Typesetting, Wellingborough, Northants
Printed and bound in Great Britain by Creative Print and Design (Wales), Ebbw Vale
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