SRAM - katalog 2012 En.pdf

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Working at SRAM comes with a few perks. We get to ride our bikes
to work on most days. And when we want to upgrade, the selection
is like something out of a gearhead’s wildest dream.
The designers at SRAM keep giving us better and more options.
They keep leaping ahead, improving parts that we thought were
already close to perfect. They keep inding ways to make state-of-the-
art technology available on more affordable rides. They keep coming
back from the ield with fresh ideas on how to make bikes faster,
safer, simpler, more capable and more exciting.
And these days, it’s not just about shifters and derailleurs. What’s
most remarkable to me are the innovations that affect the parts you
least expect but most appreciate. Frequently, reinventing those
parts requires us to reinvent ourselves a bit.
Consider the humble seat post. I don’t want to say seat posts are
unexciting, but let’s face it, they’re not great conversationalists. For
generations, a seat post’s principal task was to not move and to avoid
being noticed. Our Truvativ team makes eight models of seat posts.
They’re perfect studies of lightweight solidity. End of story.
Or maybe not. A few years ago, the SRAMmies in our Colorado
Springs ofice started experimenting with height-adjustable seat
posts on their own mountain bikes. In highly technical terrain, it’s
essential to be able to drop the height of your mountain-bike saddle
on rough trails, then raise it back up when the pedaling gets better.
So some niche suppliers created seat posts that could go up and
down on various spring mechanisms with the touch of a button
or lever.
SRAM Wide Web 004-005
SRAM Road 006-027
Zipp 028-049
SRAM Urban 050-057
SRAM MTB 058-079
RockShox 080-103
Avid 104-115
Truvativ 116-127
SRAM Cycling Fund & WBR 128-129
DSD 130
Locations 131
Good idea, but the results fell short on execution. “We were all
using these seat posts, but we weren’t impressed with their level
of durability and performance,” says Sander Rigney, SRAM’s
suspension-products category manager. You had to take your hand
off the handlebars and reach back to a lever to adjust the seat post—
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not a good idea in technical terrain—or clutter up the bike with an
additional cable and toggle on your handlebar. Worst of all, most
of these posts needed a lot of maintenance and tended to get
sloppy over time.
create, is such a paradox in strength and honeycombed beauty it’s
like a ind from an exotic coral reef. And at 186 grams, the 11-32
cassette’s weight is half that of the lightest mountain bike helmets.
Given the way our people inspire each other, of course, Charles and
the roadies have already come back with their own improvements to
the original Red cassette. It’s lighter and stronger than ever, too.
When a few bike manufacturers asked SRAM to nail down a solution,
we turned to Sander’s crew at RockShox. After consulting with
Truvativ’s engineers, they delivered a revolutionary seat post called
Reverb. It uses the same sealing technology you’ll ind in our best
suspension forks. Press a button cleanly integrated on your handle-
bars, and you’ve got all the up-and-down movement you need.
Your saddle always feels solid. David Zimberoff’s marketing crew
came up with a clever name for this technology: UpSlideDown.
You’ll ind these and plenty of other innovations from the minds of
SRAM in the pages that follow. Keep in mind—many of the most
exciting products we create are driven by you, our customer. Whether
you’re getting into cross-country, trail, trekking, urban, cyclocross,
time trial or downhill bikes, we want to be there with you. We want to
make your rides faster, safer and more thrilling.
But we had more work to do. This year the RockShox team worked
with a couple of bike manufacturers to create Reverb Stealth. With
Stealth, the hydraulics that control the Reverb seat post are tucked
neatly and invisibly inside your bike’s frame.
The innovation never stops around here.
Stanley R. Day
President SRAM
Or what about the cassette? Four years ago road-products chief
Charles Becker and I thought SRAM had outdone itself when we
introduced the irst Red PowerDome 10-speed cassette. Here was
a cluster of gears—machined down over a period of hours from a
hockey puck of heat-treated steel—that was as strong and durable
as anything you’d use in a training ride. But at 166 grams, the
OG-1090 11-26 cassette is as light as a titanium cogset in a Tour
de France time trial.
The small black graphics you will ind on some pages
of this catalog are not a misprint – they are so called
QR codes which stand for “Quick Response“ and open
the door to the multimedia world. Everywhere you ind
the QR codes you can experience and gain digital
information about SRAM products. You just need a
smart phone like the iPhone or an Android based
model and a (free) app to use the code.
Game over? No way. Ron Ritzler and his crew in our mountain-
products group decided to take the technology our roadies came
up with and push it one step further. Ron’s gang upsized the Red
cassette’s gears to make them big enough for a mountain bike.
Then they started chiseling away superluous steel. The result,
the XG-1099, is barely there.
Take an iPhone (3 GS or higher) or a smart phone with Android and built–in camera
(2Megapixel or higher recommended).
1
2
3
This mountain cassette, which takes nine hours of machining to
Find an app to read QR codes
(e.g. QR Reader or i-nigma).
Download and install it on
your phone.
Open the application on your
phone and hold the camera
lens directly over the printed
QR code.
As soon as the app has
recognized the code your
browser opens automatically
the website and shows the
digital content like photos,
videos or whatever is linked
to the QR code.
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Road
MTB
> www.sram.com/sram/mountain
> www.sram2x10.com
> www.rockshox.com
> www.avidbike.com
> www.truvativ.com
> www.magicmechanics.com
> www.blackboxracing.com
URBan
> www.sram.com/sram/
trekking-comfort
> www.sram.com/sram/road
> www.zipp.com
> www.quarq.com
Tech-Videos foR yoUR sUppoRT
SRAM established it’s own tech channel on Youtube. You will ind
hundreds of videos showing you how to service SRAM equipment,
from bleeding Avid hydraulic brakes to installing and adjusting the
road gruppos to tuning RockShox forks and dampers.
Blog
> www.theroaddiaries.com
> www.dirttales.com
> www.blackboxlabs.com
faceBook
> SRAM Road fan page
> Zipp fan page
> SRAM MTB fan page
> RockShox Suspension fan page
TwiTTeR
> twitter.com/theroaddiaries
> twitter.com/sram_mtb
> twitter.com/rockshox
> twitter.com/avidbike
> twitter.com/Zipp_USA
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coRpoRaTe
> www.worldbicyclerelief.org
> www.sramcyclingfund.org
THE SR AM W I DE WEB
Tech seRVice
> www.sram.com/en/service
> www.youtube.com/SRAMtech
Video
> vimeo.com/user5149154
> www.youtube.com/user/theroaddiaries
> www.youtube.com/studio186
> www.youtube.com/rockshoxsuspension
> www.vimeo.com/dirttales
phoTo
> www.lickr.com/photos/theroaddiaries/
> www.sram.com
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