the 80 20 principle.pdf

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The 80/20 Principle: The Secret of Achieving More with Less
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Praise for
The 80/20 Principle
‘Congratulations! The 80/20 Principle is terrific.’
Al Ries , bestselling author of Focus and Positioning
‘Koch is a passionate 80/20er. Read this and you will be too’.
Andrew Campbell, Ashridge Strategic Management Centre
‘Both astute and entertaining, this is an intriguing book to
help people concentrate on not wasting their lives’.
Professor Theodore Zeldin, St Anthony’s College, Oxford
‘Through multiple examples, and a punchy down-to-earth
commentary, Koch offers the first really useful advice we’ve seen in a
management book for years.’
Business Age
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For a very long time, the Pareto law [the 80/20 Principle] has
lumbered the economic scene like an erratic block on the landscape:
an empirical law which nobody can explain.
Josef Steindl
God plays dice with the Universe. But they’re loaded dice. And the
main objective is to find out by what rules they were loaded and how
we can use them for our own ends.
Joseph Ford
We cannot be certain to what height the human species may aspire. . .
We may therefore safely acquiesce in the pleasing conclusion that
every age of the world has increased, and still increases, the real
wealth, the happiness, the knowledge, and perhaps the virtue, of the
human race.
Edward Gibbon
Contents
Revised Acknowledgements
ix
Part One. Overture
1
Welcome to the 80/20 Principle
3
2
How to Think 80/20
21
Part Two. Corporate Success Needn’t Be a Mystery
3
The Underground Cult
45
4
Why Your Strategy is Wrong
61
5
Simple is Beautiful
89
6
Hooking the Right Customers
108
7
The Top 10 Business Uses of the 80/20 Principle
124
8
The Vital Few Give Success to You
136

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