Swallow Lisa, CPA, CMA, MS - Green Business Practices For DUMMIES.pdf - Innovation - warszyk

M a k i n g E ve r y t h i n g E a s i e r !

Learn to:

• Evaluate the sustainability of your existing

operations

• Maximize your triple bottom line

• Green your marketing mix

• Increase profits and stakeholder

goodwill

Lisa Swallow, CPA, CMA, MS

Director of the Accounting Technology Program

at the University of Montana College of Technology

Educator, Author, Accountant

Green Business

FOR

DUMmIES

‰

by Lisa Swallow, CPA, CMA, MS

Practices

Green Business Practices For Dummies ®

Published by

Wiley Publishing, Inc.

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Published simultaneously in Canada

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10 9 8 7 6 5 4 3 2 1

About the Author

Lisa Swallow is a professor, CPA, CMA, community volunteer, and writer

based in Missoula, Montana. She takes an active role in many aspects of her

local green business community, including consulting with local businesses

and serving as a board member on the Sustainable Business Council and

Sustainable Campus Committee. Lisa is also a past board member and presi-

dent of homeWORD, a nonpro t that develops affordable green housing and

advocates for best-practice policies in housing.

She co-writes a column on the green global economy, which appears the

rst of each month in the “In Business” section of her local newspaper, The

Missoulian . She has also written chapters on sustainable marketing and sus-

tainable business for a leading Principles of Business textbook.

Lisa is at the forefront of promoting sustainability literacy curriculum at

the University of Montana and teaches two classes adopted into UM’s inter-

disciplinary Climate Change Studies minor. She is the Program Director for

Accounting Technology at UM College of Technology and integrates sustain-

able business concepts into all the courses she teaches.

She has long been an advocate that the economy, the environment, and

social justice can all be well-served by smart, strategic business thinking

that focuses on long-term solutions rather than solely on short-term prof-

its. In 2005, she discovered the exemplary Bainbridge Graduate Institute on

Bainbridge Island, Washington — one of the rst institutions of higher educa-

tion in the U.S. to offer course work with an emphasis in sustainable develop-

ment. Lisa received a graduate certi cate in Sustainable Business from BGI in

2006. She also has a Master of Science in Accountancy from California State

University, Chico.

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