Shooting Industry 2010-01.pdf

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INSIDE: 2010 SHOT Show Map, Exhibitors
JANUARY 2010
Las Vegas, Nev.
4 Kicks Off Business Year
1 New Convention Site
2 High-Tech Alerts
3 Free Retail Seminars
5 SHOT Show Auction
2010
FEB. 19, 2010
Money Tight?
Sell Versatility!
Page 40
SERVING AMERICA’S WARRIORS
www.shootingindustry.com
Money Tight?
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IT’S NOT YOUR FATHER’S AR.
BUILT FOR AMERICA’S FORCES. BUILT FOR YOU.
www.fnhusa.com/FS2000/2
®
Shown with optional red-dot refl ex sight.
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ACADEMY
SEEKS
2010
ENTRIES
JANUARY 2010 • VOLUME 55 • NUMBER 01
Features
Page 21
58 Serving America’s Warriors
Honored American Veterans Afield Hosts National Family Day.
Industry Rendezvous In Las Vegas To Launch New Business Year!
66a SHOT Show Convention Floor Map
88 Bags Of Bucks In Bags & Packs
John Morrison
Display Strategically, Encourage Browsing And Cash In!
90 2010 New Products
E XTR A!
SI DIGITAL
HOT LINK
Roxanne Smith
Manufacturers’ New Product Offerings To Start 2010!
Industry News
Page 60
12 Insight Technology’s President Earns National Award
13 Taurus Helps Raise $255,000 For Boy Scouts
SI DIGITAL
VIDEO
Columns
40 Lethal Force
Massad Ayoob
When Money Is Tight, Sell Versatility.
44 Outdoor Marketplace
Kevin McKown
ATF Form 4473 — Who Handles Your Paperwork?
48 Arms And The Woman
Lisa Parsons-Wraith
Gun Cleaning & Storage Boost Winter Profits.
To Be (Married) Or Not To Be (Married).
114 Industry Watch
Page 88
2010 NEW
Russ Thurman
PRODUCTS
2010 Presents Challenges, Opportunities.
Departments
Page 90
SHOOTING INDUSTRY® (ISSN 0037-4148) is published monthly by Publishers’ Development Corporation at
12345 World Trade Dr, San Diego, CA 92128. Periodical Class Postage paid at San Diego, CA 92128, and
at additional mailing offices. Subscription $25 yearly in U.S.A. Single copies $3 (except for the December
SHOT SHOW issue, $25). Change of address: Four weeks notice required on all changes. Send old address
as well as new. POSTMASTER: Send address changes to: SHOOTING INDUSTRY® 12345 World Trade Dr, San
Diego, CA 92128. PRINTING SERVICES/PREPRESS: Democrat Printing Company. CONTRIBUTORS submitting
manuscripts, photographs or drawings, do so at their own risk. Material cannot be returned unless accom-
panied by sufficient postage. PAYMENT will be made at rates current at time of publication and will cover
reproduction in any or all of the editions of SHOOTING INDUSTRY ®. OPINIONS expressed in bylined articles
or columns are those of the author and do not necessarily reflect the views of the magazine or its staff.
Copyright© 2010 by Publishers' Development Corporation. All rights reserved. Reproduction or use of any
portion of this magazine without written permission is prohibited.
SI DIGITAL
VIDEO
Visit www.shootingindustry.com
to request a free subscription to
SI Digital and view the special
features in this edition.
4
Read SI DIGITAL
www.shootingindustry.com • SHOT SHOW EXTRA SUPER ISSUE 2010
2010 NEW
PRODUCTS
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