Blogger.pdf

Blogger

Beyond the Basics

Customize and promote your blog with original

templates, analytics, advertising, and SEO

Lee Jordan

BIRMINGHAM - MUMBAI

Blogger

Beyond the Basics

system, or transmitted in any form or by any means, without the prior written

permission of the publisher, except in the case of brief quotations embedded in

critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy of

the information presented. However, the information contained in this book is sold

without warranty, either express or implied. Neither the author, Packt Publishing,

nor its dealers or distributors will be held liable for any damages caused or alleged to

be caused directly or indirectly by this book.

Packt Publishing has endeavored to provide trademark information about all the

companies and products mentioned in this book by the appropriate use of capitals.

However, Packt Publishing cannot guarantee the accuracy of this information.

First published: April 2008

Production Reference: 1230408

Published by Packt Publishing Ltd.

32 Lincoln Road

Olton

Birmingham, B27 6PA, UK.

ISBN 978-1-847193-17-9

www.packtpub.com

Cover Image by Vinayak Chittar ( vinayak.chittar@gmail.com )

Credits

Author

Editorial Team Leader

Lee Jordan

Mithil Kulkarni

Reviewer

Project Manager

Narayan Bhat

Abhijeet Deobhakta

Senior Acquisition Editor

Indexer

David Barnes

Monica Ajmera

Development Editor

Ved Prakash Jha

Proofreader

Angie Butcher

Technical Editor

Production Coordinator

Dhiraj Chandiramani

Aparna Bhagat

Copy Editor

Cover Work

Sumathi Sridhar

Aparna Bhagat

About the Author

Lee Jordan is an avid user of Blogger, Twitter, and other useful web

applications. She designs interactive customer service portals, enterprise-level

websites and other web-based applications and writes web content and user

guides. She applies over ten years of experience designing and writing for the web

to developing interactive, user friendly web sites and writing technical guides

to popular web technologies. This is her second book with Packt Publishing. Get

Blogger tips and download source code on her companion web site to this book at

http://bloggerbeefedup.blogspot.com .

A big thanks to my daughter Celeste who practiced her reading skills by looking

over my shoulder, and editing my writing. Her cheerful suggestions kept

me motivated.

An Innocent Drinks smoothie or ten is owned to David Barnes. His vision for

the book, and constructive feedback kept me focused and helped me through the

rough spots.

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