7Series_Dec2008.pdf

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Product Selling Points
July 2008
BMW  Series
Product
Argumentation
Sheer
Driving Pleasure
The benchmark for a new era.
The new BMW 7 Series.
Management
Marketing
Sales
New Automobiles
Sales
Used Automobiles
After Sales
Administration
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Key sales arguments for the new BMW 7 Series.
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The arrival of the new BMW 7 Series marks the beginning of
a new era in automotive design. Take a moment to examine
this stunning new vehicle in full …
BMW 750Li (long version) in Cashmere Silver Metallic
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