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The Goals of
Good Coaching
sages fast enough. They’re upset about it, and they say
they’re losing orders because of it.
All fingers point at Sonya. Incoming calls are routed to her
phone, and her voice mail backs everybody up. You’ve got to
solve the problem. What’s your first move?
We’ll come back to this situation after you’ve learn about
the goals of good coaching and how management by coach-
ing will help you get the information you need.
Are You Wasting Your Most Valuable Resource?
According to a recent survey by Market Facts’ TeleNation,
more than 90 percent of the employees polled believe they
have good ideas about how their companies could be run
more successfully. However, only 38 percent think their
employers would be interested in hearing those ideas, making
employees’ ideas a most wasted resource.
Do workers feel comfortable coming to you with sugges-
tions? Maybe your door is always open, but is anybody walk-
ing through it?
1
T he four district managers aren’t getting their phone mes-
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Effective Coaching
An Accessibility Quotient Quiz
Your “Accessibility Quotient” is your openness to input from
your staff. How would your workers respond to the following
statements? Answer “yes” or “no” as you think they’d really
respond, not as you’d like them to.
My boss
1. asks for my opinion frequently.
2. listens to my suggestions.
3. takes my ideas seriously.
4. values my opinion.
5. checks with me before making a decision that affects my
work.
6. would defend me in a meeting of supervisors.
7. explains goals clearly when giving me a new project.
8. welcomes my questions about an ongoing project.
9. gives me latitude in deciding how to carry out a project.
10. saves criticism for one-on-one sessions.
What Your Responses Tell You About Your Management Style
Did you rack up seven or more positive responses on the
Accessibility Quotient Quiz? If so, you’re already exhibiting
many of the attributes of a good coach. One of the main goals
of management by coaching is to create an atmosphere in
which employees are willing and able to share their ideas with
their superior.
Getting fewer than seven positive responses doesn’t mean
you’re a failure, however. A low score just means you’ve got
some work to do. (That low score may also indicate that
you’re more honest and self-critical than most managers.)
Let’s look at each statement and what it indicates about
your working relationship with your employees.
1. My boss asks for my opinion frequently. The people who
work with you already know you don’t have all the answers.
So when you ask for an employee’s input, three good things
happen, before you even get an answer: (1) you show your
respect for the employee, (2) you show that you don’t think
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The Goals of Good Coaching
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you have a corner on wis-
dom, and (3) you open
yourself to an opportunity
to get valuable informa-
tion. “How do you think
we should handle it?” can
be one of the best things
you ever say to an
employee.
Watch Out for
Attitude
If you hesitated before answering
some of these questions, you may be
revealing a lack of awareness of
workers’ attitudes. If so, pay particu-
lar attention to tips in this book on
becoming sensitive to employee feed-
back, which includes written and oral
messages, of course, and also body
language and other indicators.
2. My boss listens to my
suggestions. Asking is
only half of the process. Listening is the other half.
Give employees your full attention. Indicate by word and
gesture that you’re taking in what they say. Ask questions.
Respond honestly.
3. My boss takes my ideas seriously. You say, “Uh-huh.
That’s ... interesting.”
The employee hears,
“Thanks for nothing. Now
we’ll do it my way.”
You won’t necessarily
agree with employees’
perspectives, and you
may not act on their sug-
gestions. But if they offer
the input sincerely, you
should take it seriously.
If you think an idea
has merit, say so. If you think it’s flawed, say why. Discuss
ideas, not personalities. Never allow the discussion to become
a battle between “your idea” and “their idea” or a contest
with a winner and a loser.
Ask Their
Opinions
Unfortunately, many employees go to
work every day without ever being
asked for their opinions.They won’t
expect you to want that input unless
you ask for it, and they may not trust
you when you do. Be patient, walk
your talk, and you’ll win their trust
and candor.
4. My boss values my opinion. You show that you value an
opinion by listening to it, by taking it seriously, and by reward-
ing it. Most businesses reward results—jobs successfully com-
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Effective Coaching
pleted, goals reached, bottom lines enriched—if they reward
employee performance at all. Appreciation should begin much
earlier in the process, when you’re looking for hard work,
cooperation, and creative input.
It takes courage and initiative for an employee to speak
up. Reward that courage through your words and deeds.
Questions and suggested alternatives are positive contribu-
tions, not threats.
5. My boss checks with me before making a decision that
affects my work. You’re the boss. You make the decisions.
But when a decision affects working conditions, you should
talk it over with employees and get their input first—not only
to show that you respect them, but also to help you make the
best decision.
6. My boss would defend me in a meeting of supervisors.
Are you willing to go to bat for your employees, to fight for
them, to defend them from unjust attacks, and to take your
share of the blame when something goes wrong?
Would your workers say that you’re a “stand-up boss”?
There’s no higher praise they can give you.
7. My boss explains goals clearly when giving me a new project.
Employees are no better at reading your mind than you are at
reading theirs. When you give them a task, do you take the
time to outline in clear, simple terms exactly what they should
accomplish? An employee who understands the
overall purpose of her
work will do a better job
and feel better about
doing it. And you’ll pre-
vent costly mistakes
down the line.
8. My boss welcomes my
questions about an ongo-
ing project. “Do you
understand?”
Prepare and
Be Clear
If you’ve ever tried to explain
anything to anybody, you know how
difficult it can be to say something
clearly and simply. Prepare yourself
before you give instructions.Think the
job through, and anticipate potential
snags and confusion.
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The Goals of Good Coaching
5
Giving Instructions
Be careful about the amount and nature of the direc-
tions you give. Make sure that directions are appro-
priate to the situation.
“I want you to increase sales by five percent in the next
quarter” may be enough of a charge for a trusted salesperson
with experience, product knowledge, and the necessary
authority to do the job (for example, the ability to negotiate
the terms of an offer or to spend up to a set amount for
increased promotion). However, “I want you to make 30
copies of each of these handouts, and I want you to do it by
taking them down to the copy machine and setting the count-
er to 30 and feeding in the originals one at a time” is proba-
bly a whole lot more instruction than most people need—or
appreciate.
When most folks ask that question, they expect a quick
“Yes” (in the same way most of us expect a perfunctory “Fine,
thanks” when we ask, “How are you?”).
Employees’ questions will seem like interruptions and irri-
tations—unless you train yourself to expect and even welcome
them. Questions are often the only way you really know what
an employee has heard and understood. Employees willing to
ask you a question now—knowing that they won’t be penal-
ized for showing “ignorance”—will do a better job.
9. My boss gives me latitude in deciding how to carry out a
project.
Explain goals clearly and precisely. Answer all questions.
But don’t always spell out exactly how those goals should be
reached. Whenever possible, leave room for creativity and
initiative.
10. My boss saves criticism for one-on-one sessions.
Praise in public, criticize in private—not so that people will
think you’re a nice person, but because it works. Public criti-
cism engenders defensiveness and anger—in the employee
criticized and in everybody else within earshot. Criticism in
private, delivered decisively but respectively, has a much
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