Microsoft_SQL_Server_2008_R2_Master_Data_Services(1).pdf

Microsoft SQL Server 2008 R2

Master Data Services

Manage and maintain your organization's master data

effectively with Microsoft SQL Server 2008 R2 Master

Data Services

Jeremy Kashel

Tim Kent

Martyn Bullerwell

professional expertise distilled

PUBLISHING

BIRMINGHAM - MUMBAI

Microsoft SQL Server 2008 R2 Master Data Services

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critical articles or reviews.

Every effort has been made in the preparation of this book to ensure the accuracy

of the information presented. However, the information contained in this book is

sold without warranty, either express or implied. Neither the authors, nor Packt

Publishing, and its dealers and distributors will be held liable for any damages

caused or alleged to be caused directly or indirectly by this book.

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companies and products mentioned in this book by the appropriate use of capitals.

However, Packt Publishing cannot guarantee the accuracy of this information.

First published: July 2011

Production Reference: 1110711

Published by Packt Publishing Ltd.

32 Lincoln Road

Olton

Birmingham, B27 6PA, UK.

ISBN 978-1-849680-50-9

www.packtpub.com

Cover Image by Artie Ng ( artherng@yahoo.com.au )

Credits

Authors

Jeremy Kashel

Project Coordinator

Leena Purkait

Tim Kent

Martyn Bullerwell

Proofreader

Aaron Nash

Reviewers

Marc Delisle

Indexers

Rekha Nair

Shashank Pawar

Valentino Vranken

Monica Ajmera Mehta

Foreword

Ian Ahern

Graphics

Geetanjali Sawant

Acquisition Editor

Kerry George

Production Coordinator

Alwin Roy

Development Editor

Neha Mallik

Cover Work

Alwin Roy

Technical Editor

Sakina Kaydawala

Foreword

It is not customary to start a foreword with an admission that the writer of the

foreword has only recently come to personally know the author of the book. I

started hearing about Adatis, the company for which Jeremy works, a few years

ago. The context was always around Business Intelligence implementations in

the United Kingdom, always made with a positive context whether it was from

someone working at Microsoft, a customer, or an industry analyst. So it was after

being introduced to Jeremy by my friend and valued business partner in the UK, Ian

Maclachlan, who has headed up European operations for the last two companies I

founded around Master Data Management, I started a deeper investigation of both

the author and the company he is part of. Starting, as we all do, with their website, I

immediately found a kinship with the irm and the author. Their pragmatic approach

echoed on almost every web page and blog entry made me realize that I had met

another team like ours. Adatis focus on real-world problems and the direct solution

of the problem instead of surrounding their projects with reams of expensive

strategic and business consulting. Since then my conversations with Jeremy have re-

enforced my earlier research. He knows MDS very well indeed.

As the founder of Stratature, the company which delivered +EDM, Enterprise

Dimension Manger, to the market nearly ten years ago, it is naturally very gratifying

to see four years after Microsoft acquired my prior company, Master Data Services is

now doing so well in the market. With the release of MDS in SQL Server 2008 R2 last

year, it has taken this long for the market to embrace the new release of SQL Server,

due mainly, as far as I can ascertain, to IT approval and software maintenance and

update cycles. As this book goes to press, we are seeing unprecedented levels of

MDS adoption, so as they say, "timing is everything". As I started Proisee focused on

extending MDS as an ISV and partner of Microsoft, I was struck by how long it took

to bring MDS to market.

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