Web-Proposal-Writing-eBook.pdf
(
550 KB
)
Pobierz
Web Proposal Writing
How to prepare and write a professional Web design proposal
NIGEL GORDIJK
Common Sense Design, Web Proposal Writing
Contents
1
Document Copyright .......................................................................................................................................... 6
Change Control..................................................................................................................................................... 6
2
Introduction ....................................................................................................................................................... 7
How This Guide Is Structured ............................................................................................................................... 8
What This Guide Does and Doesn’t Cover .............................................................................................................. 8
It’s Okay To Say “No”.......................................................................................................................................... 9
3
Needs Analysis .................................................................................................................................................. 10
Try To Meet In Person........................................................................................................................................ 10
Meet The Right People ....................................................................................................................................... 10
It Takes Time ..................................................................................................................................................... 11
Be Flexible ......................................................................................................................................................... 11
Remember… ...................................................................................................................................................... 12
4
Sample Questionnaire ....................................................................................................................................... 13
About The Client ................................................................................................................................................ 13
About The Client’s Web Site ............................................................................................................................... 16
What Are Your Objectives For Your New Web Site? ............................................................................................ 18
Site Marketing ................................................................................................................................................... 24
Post-launch Maintenance .................................................................................................................................... 25
Web Site Budget ................................................................................................................................................ 27
Any Additional Comments? ................................................................................................................................. 27
5
Writing Your Proposal...................................................................................................................................... 28
Front Cover ........................................................................................................................................................ 28
2 of 54
© Nigel Gordijk
Common Sense Design, Web Proposal Writing
Copyright Statement ........................................................................................................................................... 28
Executive Summary ............................................................................................................................................ 29
Current Situation................................................................................................................................................ 29
Target Audience ................................................................................................................................................. 29
Project Goals ..................................................................................................................................................... 29
Creative Strategy................................................................................................................................................ 30
Technical Strategy.............................................................................................................................................. 30
Implementation Process...................................................................................................................................... 30
Client consultation leading to the Project Brief .................................................................................................... 31
Design direction and development........................................................................................................................ 31
Prototype ........................................................................................................................................................... 31
Implementation .................................................................................................................................................. 31
Development Budget ........................................................................................................................................... 31
Definitions.......................................................................................................................................................... 32
Fee Schedule ...................................................................................................................................................... 32
Development Schedule ........................................................................................................................................ 32
Conclusion.......................................................................................................................................................... 33
Team Biographies............................................................................................................................................... 33
Contact Details ................................................................................................................................................... 33
Case Studies ....................................................................................................................................................... 33
And finally… ...................................................................................................................................................... 34
Check your spelling ............................................................................................................................................. 34
Get someone to proof read it ............................................................................................................................... 34
File format ......................................................................................................................................................... 34
3 of 54
© Nigel Gordijk
Common Sense Design, Web Proposal Writing
Covering letter.................................................................................................................................................... 34
6
Sample Web Project Proposal.......................................................................................................................... 35
6.1
Situation Analysis ..................................................................................................................................... 36
6.1.1
Introduction .................................................................................................................................. 36
6.1.2
Client and Project Overview............................................................................................................ 36
6.1.3
Target Audience ............................................................................................................................ 36
6.1.4
Web Site Objectives ....................................................................................................................... 37
6.1.5
Current Situation ........................................................................................................................... 37
6.1.6
Design Considerations .................................................................................................................... 38
6.2
The Way Forward ..................................................................................................................................... 39
6.2.1
Branding and Consistency .............................................................................................................. 39
6.2.2
Visual Appearance and Search Engines........................................................................................... 39
6.2.3
Web Site Structure ........................................................................................................................ 40
6.2.4
What Makes A Successful Web Site?.............................................................................................. 42
6.3
Project Process ......................................................................................................................................... 43
6.3.1
Design Direction ............................................................................................................................ 43
6.3.2
Design Development ....................................................................................................................... 44
6.3.3
Technical Development and Launch ................................................................................................4
5
6.4
Work For Review ...................................................................................................................................... 46
6.5
Project Timeframes ................................................................................................................................... 47
6.6
Budget ...................................................................................................................................................... 49
6.6.1
Web Site Design and Programming ................................................................................................ 49
6.6.2
Post-launch Site Maintenance ........................................................................................................ 49
6.6.3
Fee Schedule ................................................................................................................................. 49
4 of 54
© Nigel Gordijk
Common Sense Design, Web Proposal Writing
6.6.4
Payment Terms ............................................................................................................................. 50
6.6.5
Notes ............................................................................................................................................ 50
6.7
What Happens Next?................................................................................................................................. 51
6.8
About Common Sense Web Design ............................................................................................................. 52
6.8.1
Client Testimonials ........................................................................................................................ 53
6.8.2
In The News .................................................................................................................................. 53
6.9
Contact Details.......................................................................................................................................... 54
5 of 54
© Nigel Gordijk
Plik z chomika:
sebaw83
Inne pliki z tego folderu:
Web-Proposal-Writing-eBook.pdf
(550 KB)
Inne foldery tego chomika:
!!Artykuly EN2
The 7 Habits Of Highly Effective People [GeneGeter.com]
The Game Of Life And How To Play It [GeneGeter.com]_
The Great Escape - 10 Secrets To Loving Your Life And Living Your Dreams [GeneGeter.com]
The Seven Spiritual Laws Of Success PDF+MP3(Audio) -[Gijoez]
Zgłoś jeśli
naruszono regulamin