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Event Marketing 2.0
How to Boost Attendance
Through Social Media
an eBook by
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Table of Contents
What’s All the Buzz About?
3 Rules for Event Marketing 2.0
Craft an Event Social Media Strategy
Build a Social Infrastructure for Your Event
Twitter, LinkedIn, Facebook, YouTube
Social Media-tize Your Event Websites
Integrate Social Media with Event Registration
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About Cvent
Founded in 1999, Cvent is the world’s largest meetings management technology company
and has over 800 employees worldwide. Cvent offers web-based software for meeting
site selection, online event registration, event management, e-mail marketing, and web
surveys, and helps over 90,000 users in 40 countries manage hundreds of thousands of
events, surveys and e-mail campaigns. The company has processed over $2 billion in online
payments and has managed over 30 million event registrations and survey responses
for its clients. A leading authority on Strategic Meetings Management (SMM), Cvent has
implemented SMM programs for more than 40 corporations over the past year. For more
information, please visit
www.cvent.com.
facebook.com/cvent
twitter.com/cvent
youtube.com/user/cventvideo
linkedin.com/companies/cvent
flickr.com/photos/cvent
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Once upon a time,
event marketing consisted of simple, tried-and-true
methods of paid advertising and PR outreach to ensure attendance at your events. To
earn coverage, all you needed to do was designate a contact for media requests and
craft engaging press releases, and the local newspapers would alert everyone in town.
Couple that with a few paid ads in industry publications and mail your invitations, and
the registrations would start rolling in!
While those tactics are still important in driving event attendance, the media landscape
has changed. Instead of turning to the local newspaper, people turn to search engines
and social networks for event information. Instead of simply registering for an event,
potential registrants turn to social channels to hear what others have to say about that
event first.
Social media has fundamentally shifted the way people gather and digest information.
As a result, event planners need to understand and leverage social media to reach
potential attendees in the places they go for information online, as well as in real life.
This eBook will help you gain an understanding of the social media landscape, identify
where your target audience interacts online, assist you in developing a social media
strategy relevant to your event, and give you practical advice on how to get started in
social media for event marketing. That is, if you’re up for the challenge!
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While it seems everyone is jumping on the social media bandwagon these
days, don’t worry, you won’t be left behind! (Especially not now that you’re
reading this eBook.) Social sites are rapidly growing and evolving, and it can
seem overwhelming figuring out where to start. But this is good news for the
event industry, because now, for the first time, hundreds of millions of potential
registrants are at your fingertips. As long as you keep your event marketing goals
in perspective, you can harness the power of social media to drive registrations
and attendance at your events.
Additionally, event management tools (like Cvent!) can make it easy to coordinate
your social media marketing. A good event management system can serve as
the hub for all of your online event marketing and ultimately drive registrations
to convert your social media efforts into quantifiable registrations, tickets and
dollars. But how do you capture people’s attention? And why would they care
about your event anyway?
Good questions.
If you use the
how and why
to
guide your social media strategy, your event will reap all the
benefits social media has to offer.
What’s
All the
Buzz
About?
Perhaps you’re wondering,
“
What exactly are the benefits of social media
for event marketing?
”
Social media is a natural extension of the event industry,
because it combines the fundamental elements of event marketing:
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Plik z chomika:
marketingsportowy
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