Denny - Creating Successful Selling Skills.pdf

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Successful Selling Skills
CREATING SUCCESS
Selling Skills
• Win sales when
not the cheapest
• Earn customer
loyalty
• Succeed in a
tough
marketplace
Richard Denny
Successful
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Selling Skills
Successful
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CREATING SUCCESS
Selling Skills
Richard Denny
London and Philadelphia
Successful
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Publisher’s note
Every possible effort has been made to ensure that the information contained
in this book is accurate at the time of going to press, and the publishers and
authors cannot accept responsibility for any errors or omissions, however
caused. No responsibility for loss or damage occasioned to any person
acting, or refraining from action, as a result of the material in this publication
can be accepted by the editor, the publisher or the author.
First published in Great Britain and the United States in 2009 by Kogan Page
Limited
Apart from any fair dealing for the purposes of research or private study, or
criticism or review, as permitted under the Copyright, Designs and Patents
Act 1988, this publication may only be reproduced, stored or transmitted, in
any form or by any means, with the prior permission in writing of the
publishers, or in the case of reprographic reproduction in accordance with
the terms and licences issued by the CLA. Enquiries concerning reproduction
outside these terms should be sent to the publishers at the undermentioned
addresses:
120 Pentonville Road
525 South 4th Street, #241
London N1 9JN
Philadelphia PA 19147
United Kingdom
USA
www.koganpage.com
© Richard Denny, 2009
The right of Richard Denny to be identified as the author of this work has
been asserted by him in accordance with the Copyright, Designs and Patents
Act 1988.
ISBN 978 0 7494 5410 4
The views expressed in this book are those of the author, and are not
necessarily the same as those of Times Newspapers Ltd.
British Library Cataloguing-in-Publication Data
A CIP record for this book is available from the British Library.
Typeset by Jean Cussons Typesetting, Diss, Norfolk
Printed and bound in India by Replika Press Pvt Ltd
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