Check-Lists-and-Tips-for-Execution.pdf

(216 KB) Pobierz

Viewer Mindset

3 Critical Elements

Voice to Viewer

Message Structure

Health Nuts

Surfers

Lawyers

Couples

Tribes are like Markets

Sports Fans

What Tribe are they a part of?

Adventure Seekers

Gamers

Gardeners

Create Your Tribe Profile

Web Designers

General Opinion about

the Tribe?

Tribal Language?

Attitudes about the

Subject?

What does a Tribe

Member consider?

Current Level of Information?

What are they Suspi-

cious about?

What encourages them?

What do they fear?

What do they Love?

Unique Perspective

Unique Achievement

Unique Curiosity

How to create a Hook

Sensory Stimulation

Unique Powerful

Promise

Combination Hooks are

very powerful!

What is it?

Hook, Path Persuasion

Why does it work?

The Path delivers the

promise of the Hook

How can I do it?

When can I have that experience?

What do I need to do to get it?

TELL THEM WHAT TO DO

Restate the "Goal Match"

The Persuasion

Remind them

Be Specific

Prep

"Setting the Stage"

The Problem Summary

Act 1 - PART 1

The Solution Summary

Act 1 - PART 2

Act 1

The Example Summary

We've just shown how

the Good Guy (Protago-

nist) defeats the Bad Guy

(Antagonist)

Act 1 - Part 3

We've just set up (or teased)

the transition into Act 2

We've been introduced

to the Charters and the

problems.

"The Drama Unfolds"

Sort of like an extended

chase scene

Now, we watch the

characters in action

Apply The Solution to the Problem

Act 2 - Part 1

Show how the solution

solves even MORE than

just the main Antagonist

Act 2

You need to validate the

viewers investment of

time and interest

The Turning Point

Act 2 - Part 2

Satisfy the Viewers

Intellectual Curiosity

about "Why things

The Acts

The 3 Act Play

Provide "Case Study"

Evidence

Review the Benefits of

the Solution

Act 2 - Part 3

You're setting the viewer up

for "What's in it for me?"

Act 3 is the payoff to the

Story AND to the Viewer

"Whats going to

happen?"

Don't TELL - SHOW

SHOW the Result Visually

Applying the WIN

Act 3 - Part 1

Development

It has overcome the

antagonist

The Character is fully

developed

Act 3

And now, the conclusion

Video Boss - Check Lists and Tips

for Execution

You showed them this

video so they could

achieve the same

results on their own

Act 3 - Part 2

Generate Excitement

and Hope for the Sequel

The Sequel is Results in Advance

Properly done, the VIEWER

becomes the Hero

Opt-In for more

Take a Free Test Drive

CALL TO ACTION

Epilogue

Get instant savings on

G.U.T.S.

Go and Use This Stuff

Create as many Tribe

Profiles as you have

markets

Create your Antagonist

and Protagonist

Write a Summary

Sentence for Each of

the 3 Acts

The Outline

Write a Summary

Sentence for each

element from HHP

Execution

Write a Summary

Sentence for each Act

Filling Out

Write a Summary

Sentence for each

Question from HPP

Include your specific

calls to action

Write the Filler Copy

Your script will not be

read, it will be voiced -

make sure it sounds

conversational

Speak Your Script

So, when you ADD titles, you

are strategically enhancing

your message

Your script must STAND

ALONE without any on-

screen titles

ADVANCED TIP

Do not try to cover all the

bases for every possi-

ble viewer-type

Write to ONE PERSON or TRIBE

[Pause]

[Beat] or [Breath]

[Laugh]

[Sigh]

Include in the copy:

[Happy]

[Sad]

Write in Performance Cues

[Quiet]

[Loud]

Yes, take a dramatic

pause before revealing

a critical story point

Don't be afraid to using

conspicuous timing to

drive home a point

Video is DRAMA

Make your viewer FEEL

First, KNOW Second.

Tips

Create a conversation

with the viewer

Finish your Script Copy FIRST,

before you think about the

supporting visuals

Connect with the viewer

with visuals

Describe one perfect

visual element got get

your point across for

each ACT PART or HPP or

key point in your script

Would your viewer

understand your mean-

ing if there was no NO

Voice Over and all they

had was the visual?

Combining Script and Visuals

Would your viewer

understand your mean-

ing if there was no

Visual, only voice over?

Reality Check

The closer you get to

YES on both questions,

the more effective your

presentation will be

Shoot for the moon

When conceptualizing

your visuals, DO NOT

CENSOR your imagination

You never know what's

possible until you've

found out otherwise.

P.S. Welcome to the big show

Visuals

Indicate with visuals

and/or voice over exact-

ly WHERE the viewer

should be looking

If a Voice Over is specifi-

cally designed to sup-

port a visual element

I.e. a Tutorial of a product

http://www.thevideoboss.com/links/9d1

955474584.403.png

955474584.414.png

955474584.425.png

955474584.436.png

955474584.001.png

955474584.012.png

955474584.023.png

955474584.034.png

955474584.045.png

955474584.056.png

955474584.067.png

955474584.078.png

955474584.089.png

955474584.100.png

955474584.111.png

955474584.122.png

955474584.133.png

955474584.144.png

955474584.155.png

955474584.166.png

955474584.177.png

955474584.188.png

955474584.199.png

955474584.210.png

955474584.221.png

955474584.232.png

955474584.243.png

955474584.254.png

955474584.265.png

955474584.276.png

955474584.287.png

955474584.298.png

955474584.309.png

955474584.320.png

955474584.331.png

955474584.342.png

955474584.353.png

955474584.364.png

955474584.375.png

955474584.386.png

955474584.389.png

955474584.390.png

955474584.391.png

955474584.392.png

955474584.393.png

955474584.394.png

955474584.395.png

955474584.396.png

955474584.397.png

955474584.398.png

955474584.399.png

955474584.400.png

955474584.401.png

955474584.402.png

955474584.404.png

955474584.405.png

955474584.406.png

955474584.407.png

955474584.408.png

955474584.409.png

955474584.410.png

955474584.411.png

955474584.412.png

955474584.413.png

955474584.415.png

955474584.416.png

955474584.417.png

955474584.418.png

955474584.419.png

955474584.420.png

955474584.421.png

955474584.422.png

955474584.423.png

955474584.424.png

955474584.426.png

955474584.427.png

955474584.428.png

955474584.429.png

955474584.430.png

955474584.431.png

955474584.432.png

955474584.433.png

955474584.434.png

955474584.435.png

955474584.437.png

955474584.438.png

955474584.439.png

955474584.440.png

955474584.441.png

955474584.442.png

955474584.443.png

955474584.444.png

955474584.445.png

955474584.446.png

955474584.002.png

955474584.003.png

955474584.004.png

955474584.005.png

955474584.006.png

955474584.007.png

955474584.008.png

955474584.009.png

955474584.010.png

955474584.011.png

955474584.013.png

955474584.014.png

955474584.015.png

955474584.016.png

955474584.017.png

955474584.018.png

955474584.019.png

955474584.020.png

955474584.021.png

955474584.022.png

955474584.024.png

955474584.025.png

955474584.026.png

955474584.027.png

955474584.028.png

955474584.029.png

955474584.030.png

955474584.031.png

955474584.032.png

955474584.033.png

955474584.035.png

955474584.036.png

955474584.037.png

955474584.038.png

955474584.039.png

955474584.040.png

955474584.041.png

955474584.042.png

955474584.043.png

955474584.044.png

955474584.046.png

955474584.047.png

955474584.048.png

955474584.049.png

955474584.050.png

955474584.051.png

955474584.052.png

955474584.053.png

955474584.054.png

955474584.055.png

955474584.057.png

955474584.058.png

955474584.059.png

955474584.060.png

955474584.061.png

955474584.062.png

955474584.063.png

955474584.064.png

955474584.065.png

955474584.066.png

955474584.068.png

955474584.069.png

955474584.070.png

955474584.071.png

955474584.072.png

955474584.073.png

955474584.074.png

955474584.075.png

955474584.076.png

955474584.077.png

955474584.079.png

955474584.080.png

955474584.081.png

955474584.082.png

955474584.083.png

955474584.084.png

955474584.085.png

955474584.086.png

955474584.087.png

955474584.088.png

955474584.090.png

955474584.091.png

955474584.092.png

955474584.093.png

955474584.094.png

955474584.095.png

955474584.096.png

955474584.097.png

955474584.098.png

955474584.099.png

955474584.101.png

955474584.102.png

955474584.103.png

955474584.104.png

955474584.105.png

955474584.106.png

955474584.107.png

955474584.108.png

955474584.109.png

955474584.110.png

955474584.112.png

955474584.113.png

955474584.114.png

955474584.115.png

955474584.116.png

955474584.117.png

955474584.118.png

955474584.119.png

955474584.120.png

955474584.121.png

955474584.123.png

955474584.124.png

955474584.125.png

955474584.126.png

955474584.127.png

955474584.128.png

955474584.129.png

955474584.130.png

955474584.131.png

955474584.132.png

955474584.134.png

955474584.135.png

955474584.136.png

955474584.137.png

955474584.138.png

955474584.139.png

955474584.140.png

955474584.141.png

955474584.142.png

955474584.143.png

955474584.145.png

955474584.146.png

955474584.147.png

955474584.148.png

955474584.149.png

955474584.150.png

955474584.151.png

955474584.152.png

955474584.153.png

955474584.154.png

955474584.156.png

955474584.157.png

955474584.158.png

955474584.159.png

955474584.160.png

955474584.161.png

955474584.162.png

955474584.163.png

955474584.164.png

955474584.165.png

955474584.167.png

955474584.168.png

955474584.169.png

955474584.170.png

955474584.171.png

955474584.172.png

955474584.173.png

955474584.174.png

955474584.175.png

955474584.176.png

955474584.178.png

955474584.179.png

955474584.180.png

955474584.181.png

955474584.182.png

955474584.183.png

955474584.184.png

955474584.185.png

955474584.186.png

955474584.187.png

955474584.189.png

955474584.190.png

955474584.191.png

955474584.192.png

955474584.193.png

955474584.194.png

955474584.195.png

955474584.196.png

955474584.197.png

955474584.198.png

955474584.200.png

955474584.201.png

955474584.202.png

955474584.203.png

955474584.204.png

955474584.205.png

955474584.206.png

955474584.207.png

955474584.208.png

955474584.209.png

955474584.211.png

955474584.212.png

955474584.213.png

955474584.214.png

955474584.215.png

955474584.216.png

955474584.217.png

955474584.218.png

955474584.219.png

955474584.220.png

955474584.222.png

955474584.223.png

955474584.224.png

955474584.225.png

955474584.226.png

955474584.227.png

955474584.228.png

955474584.229.png

955474584.230.png

955474584.231.png

955474584.233.png

955474584.234.png

955474584.235.png

955474584.236.png

955474584.237.png

955474584.238.png

955474584.239.png

955474584.240.png

955474584.241.png

955474584.242.png

955474584.244.png

955474584.245.png

955474584.246.png

955474584.247.png

955474584.248.png

955474584.249.png

955474584.250.png

955474584.251.png

955474584.252.png

955474584.253.png

955474584.255.png

955474584.256.png

955474584.257.png

955474584.258.png

955474584.259.png

955474584.260.png

955474584.261.png

955474584.262.png

955474584.263.png

955474584.264.png

955474584.266.png

955474584.267.png

955474584.268.png

955474584.269.png

955474584.270.png

955474584.271.png

955474584.272.png

955474584.273.png

955474584.274.png

955474584.275.png

955474584.277.png

955474584.278.png

955474584.279.png

955474584.280.png

955474584.281.png

955474584.282.png

955474584.283.png

955474584.284.png

955474584.285.png

955474584.286.png

955474584.288.png

955474584.289.png

955474584.290.png

955474584.291.png

955474584.292.png

955474584.293.png

955474584.294.png

955474584.295.png

955474584.296.png

955474584.297.png

955474584.299.png

955474584.300.png

955474584.301.png

955474584.302.png

955474584.303.png

955474584.304.png

955474584.305.png

955474584.306.png

955474584.307.png

955474584.308.png

955474584.310.png

955474584.311.png

955474584.312.png

955474584.313.png

955474584.314.png

955474584.315.png

955474584.316.png

955474584.317.png

955474584.318.png

955474584.319.png

955474584.321.png

955474584.322.png

955474584.323.png

955474584.324.png

955474584.325.png

955474584.326.png

955474584.327.png

955474584.328.png

955474584.329.png

955474584.330.png

955474584.332.png

955474584.333.png

955474584.334.png

955474584.335.png

955474584.336.png

955474584.337.png

955474584.338.png

955474584.339.png

955474584.340.png

955474584.341.png

955474584.343.png

955474584.344.png

955474584.345.png

955474584.346.png

955474584.347.png

955474584.348.png

955474584.349.png

955474584.350.png

955474584.351.png

955474584.352.png

955474584.354.png

955474584.355.png

955474584.356.png

955474584.357.png

955474584.358.png

955474584.359.png

955474584.360.png

955474584.361.png

955474584.362.png

955474584.363.png

955474584.365.png

955474584.366.png

955474584.367.png

955474584.368.png

955474584.369.png

955474584.370.png

955474584.371.png

955474584.372.png

955474584.373.png

955474584.374.png

955474584.376.png

955474584.377.png

955474584.378.png

955474584.379.png

955474584.380.png

955474584.381.png

955474584.382.png

955474584.383.png

955474584.384.png

955474584.385.png

955474584.387.png

955474584.388.png

Plik z chomika:

Inne pliki z tego folderu:

10-LIveVideoProd-Camera-Angles-Camera-Shot-Companion.pdf (140 KB)
3-act-play-worksheet.pdf (370 KB)
3-act-play.pdf (2059 KB)
4-VideoLab-AwesomeAudio-Audio-Recording-and-Editing-1-2-3.pdf (145 KB)
7DEADLYMISTAKES.pdf (2083 KB)

Inne foldery tego chomika:

Zgłoś jeśli naruszono regulamin