Find that job: Lesson 82. The power of prototyping
So you've got a WOW idea. But true innovation is not about HAVING a WOW idea. True innovation is about what you actually DO with that idea and what you LEARN when you TEST it. According to business experts, you can't innovate until you have something tangible - a prototype - to play with. So, start prototyping like mad!
Yes, the power of prototyping is enormous. That's certainly how Thomas Edison saw it. He went through some 9,000 experiments before he finally found the right design for his incandescent bulb. Did he see the first 8999 experiments as failures? No, he saw them as prototypes, a brilliant demonstration of something that didn't work! They were his little losses on the way to glorious success.
You too must start scoring small 'wins' and small 'losses'. Sometimes a small win comes in the form of the quick loss. You need a bunch of failures and a few successes. You need to learn a lot and nothing teaches you more than failure.
So, you prototype like mad. You experiment and adjust. You also start recruiting more Freaky Friends who are mad about your WOW idea. It could be somebody from your organization who wants to play with your new battle-tested idea. Now you start promoting your tested WOW idea. Get your Freaky Friends to make the case for you. Make sure that word about your WOW idea gets out. Because it's time to make a sale
a SłOWNICZEK
prototyping - prototypowanie
wow - (potocznie) sukces, również: wow! - okrzyk zachwytu
WOW idea - zachwycający/ wspaniały/genialny pomysł
innovation - innowacja, nowatorstwo
tangible - namacalny, dotykalny
design - projekt, wzór
incandescent - żarzący się, jarzący
incandescent bulb - lampa żarowa, żarówka
failure - porażka, niepowodzenie, bankructwo, plajta
loss - strata
success - sukces
to score - tu: zaliczyć
(a) win - wygrana
bunch - pęk, kiść, garść
to adjust - skorygować, dostosować, przystosować, poprawić
to recruit - rekrutować, werbować
freaky - ekscentryczny, oryginalny, niekonwencjonalny, nietypowy, dziwaczny, inny
to be mad about sth - mieć bzika na jakimś punkcie
battle-tested - sprawdzony w boju/walce
to promote - lansować, promować, nadawać rozgłosu
to make the case - dowodzić słuszności, przedłożyć argumenty na poparcie
the word gets out - wiadomość się rozchodzi
to make a sale - sprzedać, dobić targu
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