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Building a Housewife's Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century
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Building a Housewife’s Paradise
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Gender, Politics, and American Grocery Stores in the Twentieth Century
Gender, Politics, and American Grocery Stores in the Twentieth Century
Building a Housewife’s Paradise
Building a Housewife’s Paradise
TRACEY DEUTSCH
THE UNIVERSITY OF NORTH CAROLINA PRESS
CHAPEL HILL
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Gender, Politics, and American Grocery Stores in the Twentieth Century
Building a Housewife’s Paradise
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This book was published with the assistance of the
Thornton H. Brooks Fund of the University of North Carolina Press.
© 2010 T H E U N I V E R S I T Y O F N O RT H C A R O L I NA P R E SS
All rights reserved. Designed by Kimberly Bryant and set in Whitman and Stone Sans by Achorn Inter-
national, Inc. Manufactured in the United States of America. The paper in this book meets the guide-
lines for permanence and durability of the Committee on Production Guidelines for Book Longevity
of the Council on Library Resources. The University of North Carolina Press has been a member of the
Green Press Initiative since 2003.
Library of Congress Cataloging-in-Publication Data
Deutsch, Tracey.
Building a housewife’s paradise : gender, politics, and American grocery stores in the twentieth
century / Tracey Deutsch.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-8078-3327-8 (cloth : alk. paper)
1. Supermarkets—United States—History—20th century. 2. Grocery trade—Social aspects—
United States—History—20th century. 3. Grocery shopping—Social aspects—United States—
History—20th century. 4. Women consumers—United States—History—20th century. I. Title.
HF5469.23.U62D48 2010
381'.456413009730904—dc22 2009039274
cloth 14 13 12 11 10 5 4 3 2 1
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