Search Engine Optimization All-in-one Desk Reference for Dummies (ISBN - 0470379731).pdf - For Dummies E-Book Collection (Revised) - obieq

M a k i n g E ve r y t h i n g E a s i e r !

S e a r c h E n g i n e

10 IN 1

• How Search Engines Work

• Keyword Strategy

• Competitive Positioning

• SEO Web Design

• Creating Content

• Linking

• Optimizing the Foundations

• Analyzing Results

• International SEO

• Search Marketing

Inside — your Google AdWords ™

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O p t i m i z a t i o n

BOOKS

Search Engine

Optimization

ALL-IN-ONE

FOR

DUMmIES

‰

by Bruce Clay and Susan Esparza

Foreword by Danny Sullivan

Editor-in-chief, Search Engine Land

Search Engine Optimization All-in-One For Dummies ®

Published by

Wiley Publishing, Inc.

111 River Street

Hoboken, NJ 07030-5774

www.wiley.com

Published by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or

by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permit-

ted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written

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& Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://

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Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the

Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, Making Everything

Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/

or its af liates in the United States and other countries, and may not be used without written permission.

All other trademarks are the property of their respective owners. Wiley Publishing, Inc., is not associated

with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO

REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE

CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT

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For technical support, please visit www.wiley.com/techsupport .

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Library of Congress Control Number: 2009924578

ISBN: 978-0-470-37973-8

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

About the Authors

Bruce Clay is president and founder of Bruce Clay, Inc., which special-

izes in Internet marketing. Bruce has worked as an executive for several

high-technology businesses and comes from a long career as a technical

executive with leading Silicon Valley rms, since 1996 in the Internet busi-

ness consulting arena. Bruce holds a BS in math and computer science and

an MBA from Pepperdine University and has written many articles. He has

been a speaker at more than one hundred sessions, including Search Engine

Strategies, WebmasterWorld, ad:tech, Search Marketing Expo, and many

more, and has been quoted in the Wall Street Journal, USA Today, PC Week,

Wired, SmartMoney, several books, and many other publications. He has also

been featured on many podcasts and WebmasterRadio.fm shows, as well as

appearing on the NHK one-hour TV special, “Google’s Deep Impact.” Bruce

is a principal editor and speaker for SEMJ (Search Engine Marketing Journal) ,

a scholarly research journal for search engine marketing. He has personally

authored many of the advanced search engine optimization tools that are

available from www.bruceclay.com .

Susan Esparza is senior editor for Bruce Clay, Inc. She joined Bruce Clay, Inc.

in November 2004 and has written extensively for clients and industry publi-

cations, including the SEO Newsletter, The Bruce Clay Blog, and Search Engine

Guide . Susan is an editor for SEMJ, a peer-reviewed research journal in the

search engine marketing eld and co-hosts SEM Synergy, a weekly half-hour

radio show on WebmasterRadio.fm. Her goal is to have a longer author biog-

raphy in the future.

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