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Business in the Cloud: What Every Business Needs to Know About Cloud Computing
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Praise for Business in the Cloud: What Every Business Needs to Know
About Cloud Computing
In Business in the Cloud, Michael Hugos and Derek Hulitzky explain the many changes that
cloud computing is bringing to technology, organizations, and industry ecosystems. Their
book is a tutorial written in simple language to help readers understand the potential of the
cloud to transform every industry in the years ahead. Business in the Cloud is highly
recommended for anyone who wants to take advantage of the many opportunities being
brought by cloud computing to business and society.
—Irving Wladawsky-Berger
Chairman Emeritus, IBM Academy of Technology;
Strategic Advisor, Citigroup; Visiting Professor, MIT;
Visiting Professor, Imperial College
The Weather Channel is making cloud computing a cornerstone in its architecture to support
severe weather events like hurricanes and nor’easter blizzards. Business in the Cloud is a concise
but informative insight into cloud computing, is a great tutorial to quickly educate yourself
(without vendor biases) on the options and capabilities of cloud computing, and should be
read by all business and IT leaders responsible for their organization’s infrastructure.’’
—Dan Agronow
Chief Technology Officer,
The Weather Channel Interactive, Inc. (TWCi)
In today’s complex business environment, flexibility and efficiency are the difference between
the companies that flourish and those that perish. Business in the Cloud is an excellent resource
to help business leaders think through the practical implications of how to best leverage the
technical infrastructure required to thrive in the twenty-first century.
—Larry Bonfante
Chief Information Officer,
United States Tennis Association;
Founder, CIO Bench Coach, LLC
When a new technology platform emerges, business leaders need to understand its implications
for their companies. Michael Hugos and Derek Hulitzky shift the cloud computing conversation
from speeds and feeds to business opportunities and benefits. If you lead an organization that
integrates business activities with technology—and today, that means everyone—this is a
must-read book.
—Bernard Golden
Chief Executive Officer, HyperStratus
Whether you’re currently operating in the cloud, considering moving to the cloud, or just trying
to understand the meaning of cloud computing, Business in the Cloud explains the potential of
this new model for success. A comprehensive work covering all facets to consider for the delivery
of business solutions, opportunities, and customer satisfaction, Business in the Cloud is a must-read
for all business executives tasked with leading in today’s technology-mandated world.’’
—Michael J. Twohig
Executive Vice President and Chief Administration Officer,
Clean Harbors Environmental Services, Inc.
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Michael Hugos and Derek Hulitzky have finally given us what is missing in the swirl of all the
‘‘cloud’’ hype—a context. In a highly accessible manner they successfully set the stage to
enable businesses to strategize and maximize the true value of cloud computing. From
organizational implications, to the raw economics, to the technology itself, they provide a
needed step forward and have advanced the field.
—Dr. Howard A. Rubin
Chief Executive Officer and Founder,
www.rubinworldwide.com
Business in the Cloud lays a solid foundation of the technical components that enable business
growth and innovation potential in the cloud. It offers a compelling case as to why the cloud
should be a part of every IT leader’s strategic plan now. This book is a must-read for every
business executive looking to understand how it is vital that technology align with the
enterprise in our new Internet age.
—Jessica Carroll
Managing Director, Information Technologies,
United States Golf Association
Business in the Cloud delivers great insight into the genesis of cloud computing—and its
business application—from two guys with their feet planted firmly on the ground.’’
—Enzo Micali
Executive Vice President, Technology & Operations/
Chief Information Officer, Harris Interactive
At the end of the day, the cloud computing ecosystem advances the capability for systems to
work for people—rather than people working for systems. And as a technology, it is equal to—
or greater than—the invention of the local area network (LAN). Business in the Cloud does a
great job of translating the real-life thinking and effort required to adopt cloud computing—
and captures the profound change potential across technology infrastructure, applications,
and IT professionals.
—David Giambruno
Senior Vice President and Chief Information Officer, Revlon
2009 CTO of the Year—InfoWorld
Cloud computing may likely be the next foregone conclusion, driven primarily by two key
forces: (1) a flexible pay-as-you-need operational cost model and (2) the growth of
software-as-a-service (SaaS) solutions and application offerings. If needed improvements in
security and performance monitoring come as promised, it will sway CIOs to let go of their
data centers and shift to the cloud paradigm. Business in the Cloud provides both business
leaders and IT executives with everything they need to make an informed decision on the
shift to cloud computing.
—Gregory S. Smith
Chief Information Officer and author of Straight to the Top:
Becoming a World-Class CIO and How to Protect Your
Children on the Internet: A Road Map for Parents and Teachers
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Business in the Cloud
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