Networks Crowds and Markets - Reasoning About a Highly Connected World by David Easley & Jon Kleinberg (2010).pdf - Socjocybernetyka - morefaya2006

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Networks, Crowds, and Markets

Over the past decade there has been a growing public fascination with the complex connect-

edness of modern society. This connectedness is found in many incarnations: in the rapid

growth of the Internet, in the ease with which global communication takes place, and in

the ability of news and information as well as epidemics and ﬁnancial crises to spread with

surprising speed and intensity. These are phenomena that involve networks, incentives, and

the aggregate behavior of groups of people; they are based on the links that connect us and

the ways in which our decisions can have subtle consequences for others.

This introductory undergraduate textbook takes an interdisciplinary look at economics,

sociology, computing and information science, and applied mathematics to understand net-

works and behavior. It describes the emerging ﬁeld of study that is growing at the interface

of these areas, addressing fundamental questions about how the social, economic, and tech-

nological worlds are connected.

David Easley is the Henry Scarborough Professor of Social Science and the Donald C.

Opatrny ’74 Chair of the Department of Economics at Cornell University. He was previ-

ously an Overseas Fellow of Churchill College, Cambridge. His research is in the ﬁelds

of economics, ﬁnance, and decision theory. In economics, he focuses on learning, wealth

dynamics, and natural selection in markets. In ﬁnance, his work focuses on market mi-

crostructure and asset pricing. In decision theory, he works on modeling decision making

in complex environments. He is a Fellow of the Econometric Society and is Chair of the

NASDAQ-OMX Economic Advisory Board.

Jon Kleinberg is the Tisch University Professor in the Computer Science Department at

Cornell University. He is a member of the National Academy of Engineering and the

American Academy of Arts and Sciences. His research focuses on issues at the interface of

networks and information, with an emphasis on the social and information networks that

underpin the Web and other online media. He is the recipient of MacArthur, Packard, and

Sloan Foundation Fellowships; the Nevanlinna Prize; the ACM-Infosys Foundation Award;

and the National Academy of Sciences Award for Initiatives in Research.

Networks, Crowds, and Markets

Reasoning about a Highly Connected World

David Easley

Cornell University

Jon Kleinberg

Cornell University

Networks Crowds and Markets - Reasoning About a Highly Connected World by David Easley & Jon Kleinberg (2010).pdf