SEO_Web_Developer_Cheat_Sheet.pdf

The Web Developer’s SEO Cheat Sheet

Revision 09

Important SEO HTML tags

Search Engine Indexing Limits

<head>

<title>Keyword</title>

</head>

*Does not apply to websites with signiﬁcant authority

Page File Size No more than 150 kilobytes (Before Images, CSS and other Attachments)

Title Tag

Amount of

links

No more than 100 unique links per page

<h1>Most Important</h1>

<h2>Second Most Important</h2>

<h3>Third Most Important</h3>

Title Tag

No more than 70 characters

H1,H2,H3

Meta

Description

No more than 155 characters

Bad Example:

http://www.mysite.com/brands.php?

object=1&type=2&kind=3&node=5&arg=6

Good Example:

http://www.mysite.com/brands.php?nike

Bold, Strong

(Same Worth)

<b>Keyword</b>

<strong>Keyword</strong>

Parameters in

URL

No more than 2

Image

(XHTML)

Bad Example:

http://www.mysite.com/people/places/things/

noun/danny/car

Hyperlink

<a href=” http://www.mysite.com/webpage.html ” title=”keyword”>Keyword

in Anchor Text</a>

Depth of URL No more than 4

*Best Practice

Hyperlink

(No Followed)

<a href=”http://www.mysite.com/webpage.html” title=”keyword”

rel=”nofollow”>Keyword in Anchor Text</a>

Good Example:

http://www.mysite.com/people/danny /

Recommended Title Tag Syntax

301 Redirect for Apache

Write to ﬁle called ‘.htaccess’. The ﬁle is named only as an extension.

Hidden ﬁles must be viewable in operating system. mod_rewrite must be enabled

Keyword < Category | Website Title

Command

Description

Common Canonical Homepage Issue

Bad

http://www.mysite.com

http://mysite.com

http://www.mysite.com/index.html

http://mysite.com/index.html

Redirect 301 /oldpage.html http://www.newdomain.com/

newpage.html

Redirect single ﬁle or directory to a new

ﬁle or directory on a different domain

RewriteEngine on

RewriteCond %{HTTP_HOST} ^mysite\.com [NC]

RewriteRule (.*) http://www.mysite.com/$1 [L,R=301]

Good

http://www.mysite.com /

Redirect http:// mysite.com to http://

www.mysite.com . Affects entire domain .

To condense the four default homepages into one homepage, use

301 redirects (See table on right) to correct for erroneous incoming

links and make all internal links point to your domain using the

syntax ‘http://www.mysite.com/’. Always include trailing “/” on folders.

Entire site:

Redirect 301 / http://www.newdomain.com /

Redirect permanent /old http://www.newdomain.com/new

Redirect entire domain to a new domain

as either a 301 (recommended) or 302

The Web Developer’s SEO Cheat Sheet

Important Search Engine Robots

Robots Meta Tag

Last updated April 29th 2008. Check http://www.user-agents.org / for updates

Google Search

Googlebot/2.1 ( http://www.google.com/bot.html )

ROBOT NAME can be either “robots” for all robots

or the user-agent of a speciﬁc robot.

See robot user-agent list to the left.

Arguments

Google Search

Googlebot/2.1 ( http://www.googlebot.com/bot.html )

Google Image Search

Googlebot-Image/1.0

Google Image Search

Googlebot-Image/1.0 ( http://www.googlebot.com/bot.html )

MSN Search

msnbot/x.xx ( http://search.msn.com/msnbot.htm )

noindex

Google, Yahoo, Live,

Ask

Page Not Indexed

MSN Search

MSNBOT/0.xx ( http://search.msn.com/msnbot.htm )

nofollow

Google, Yahoo, Live,

Ask

All Links on Page

Become No Followed

MSN Media Search Robot

msnbot-media/1.0 (+http://search.msn.com/msnbot.htm)

Google, Yahoo, Live,

Ask

Windows Live Product Search msnbot-Products/1.0 (+http://search.msn.com/msnbot.htm)

Microsoft Search for Mobiles MSNBOT_Mobile MSMOBOT Mozilla/2.0 (compatible; MSIE 4.02; Windows CE; Default)

noarchive

Page Not Cached

Stops Description and Title

Tag Overwrite by DMOZ

(Only for Homepage)

Alexa / The Internet Archive

ia_archiver

noodp

Google, Yahoo, Live

Alexa / The Internet Archive

ia_archiver-web.archive.org

Stops Description and

Title Tag Overwrite by

Yahoo Directory

Alexa / The Internet Archive

ia_archiver/1.6

noydir

Yahoo

Yahoo Blog Search

Yahoo-Blogs/v3.9 (compatible; Mozilla 4.0; MSIE 5.5; http://help.yahoo.com/help/us/ysearch/crawling/

crawling-02.html )

nosnippet

Google

Stops Google from

Generating Description

Based on On-page Text

Yahoo Multimedia Search

Yahoo-MMAudVid/1.0 (mms dash mmaudvidcrawler dash support at yahoo dash inc dot com)

Yahoo Product Search

YahooSeeker/1.0 (compatible; Mozilla 4.0; MSIE 5.5; http://help.yahoo.com/help/us/shop/merchant/ )

Yahoo Product Search

YahooSeeker/1.0 (compatible; Mozilla 4.0; MSIE 5.5; http://search.yahoo.com/yahooseeker.html )

Sitemap Syntax

Yahoo Product Search

YahooSeeker/1.1 (compatible; Mozilla 4.0; MSIE 5.5; http://help.yahoo.com/help/us/shop/merchant/ )

<?xml version=”1.0” encoding=’UTF-8’?>

<url>

<loc> http://www.mysite.com / </loc>

<changefreq>monthly</changefreq>

</url>

</urlset>

Ask/Teoma Search

Mozilla/2.0 (compatible; Ask Jeeves)

Ask/Teoma Search

Mozilla/2.0 (compatible; Ask Jeeves/Teoma)

Ask/Teoma Search

Mozilla/2.0 (compatible; Ask Jeeves/Teoma; http://about.ask.com/en/docs/about/webmasters.shtml )

Common Robot Traps

Input Forms

Session IDs in URL

Pages Restricted by Cookies

Frames

Logins

Robots.txt Syntax

User-agent: *

Disallow: /privatefolder/

Disallow: /privateﬁle.html

Default Locations Search Engines Look for Sitemaps

http://www.mysite.com/sitemap.xml

http://www.mysite.com/sitemap.xml.gz

http://www.mysite.com/sitemap.gz

User-agent: Googlebot/2.1

Disallow: /nogoogle.html

Sitemap: http://www.mysite.com/sitemap.xml

Visit http://www.xml-sitemaps.com / for a free sitemap

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