StickStrategyMod4.pdf

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Stick Strategies
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About Joe Polish
Alex Mandossian is considered one of the top 10 freelance direct
marketers in America today and owns one of the largest marketing
libraries ever assembled ... with over 1,800 rare books and volumes
dating back to the 1800’s.
During the past 14 years, Alex has helped his clients generate over $203
million in sales from TV spots, infomercials, QVC, Home Shopping
Network, national retail catalogs, space ads in Parade Magazine and USA
Weekend , direct mail, web marketing, and of course, postcards.
With one of Alex’s websites that sells just one product, Alex makes five-
figure cash profits every month, and has done so — on auto-pilot — since
that site went live in April of 2001.
Teleseminars are his primary moneymaking tool to boost sales and profits
without having to spend a penny more on advertising.
Alex has consulted Carnegie Training, New York University, 1ShoppingCart,
Mutuals.com, Rokenbok Toys, and with top business leaders such as Mark
Victor Hansen, Les Brown, Brian Tracy, Joe Vitale, John Childers, T. Harv
Eker, Dr. Stephen Covey, Harvey Mackay and others.
Alex runs his information publishing business from the comfort of his
home near San Francisco, CA where he lives with his wife, Aimee and
two kids — Gabriel and Breanna.
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© 2005 Joe Polish and Alex Mandossian
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™
About Alex Mandossian
Alex Mandossian is considered one of the top 10 freelance direct
marketers in America today and owns one of the largest marketing
libraries ever assembled ... with over 1,800 rare books and volumes
dating back to the 1800’s.
During the past 14 years, Alex has helped his clients generate over $203
million in sales from TV spots, infomercials, QVC, Home Shopping
Network, national retail catalogs, space ads in Parade Magazine and USA
Weekend , direct mail, web marketing, and of course, postcards.
With one of Alex’s websites that sells just one product, Alex makes five-
figure cash profits every month, and has done so — on auto-pilot — since
that site went live in April of 2001.
Teleseminars are his primary moneymaking tool to boost sales and profits
without having to spend a penny more on advertising.
Alex has consulted Carnegie Training, New York University, 1ShoppingCart,
Mutuals.com, Rokenbok Toys, and with top business leaders such as Mark
Victor Hansen, Les Brown, Brian Tracy, Joe Vitale, John Childers, T. Harv
Eker, Dr. Stephen Covey, Harvey Mackay and others.
Alex runs his information publishing business from the comfort of his
home near San Francisco, CA where he lives with his wife, Aimee and
two kids — Gabriel and Breanna.
3
© 2005 Joe Polish and Alex Mandossian
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The Stick Strategy Secrets Modules
I
PREVIEW CALL: “ Stick Strategy Secrets Introduced ”
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MODULE 1: “ No-Staff Selling System & Automatic Lead Generation ”
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MODULE 2: “ Voice-Fax Broadcasting & Proven Script Templates ”
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MODULE 3: “ Client Bond-Builders & Snail Mailing For Dollars ”
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MODULE 4: “ The Social Proof System For MORE Sales & Profits ”
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MODULE 5: “ Referral Maximization & PR Money Machine Secrets ”
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MODULE 6: “ Direct Response Networking For Dollars (Turn Pro) ”
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© 2005 Joe Polish and Alex Mandossian
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Alex:
This is MODULE 4: “ The Social Proof System For MORE Sales
& Profits ” of Stick Strategies. In this session, we’re going to
talk about the social proof system for more sales and profits.
These little
things
make a
huge
difference
Joe, I’m looking at my notes sheet for this module. I’ve just
highlighted some of the stick strategies — social proof
pieces — that are on the cover. I circled your face and mine.
Those are pictures, and they are social proof. I also circled
“Print these pages.”
If you don’t already have the notes page, please go to
StickStrategySecrets.com/online a nd enter your user name
and password to get it.
Joe:
What exactly is that social proof of? Is that proof that I’m a
more handsome fellow than you are?
Alex:
It’s social proof that we exist. “Print this page” is social proof.
It’s becoming physical from the virtual. We give social proof
about how long the call is. These may seem like little things
but these little things make a huge difference.
A big source of social proof that has gotten everybody to this
call i s www.Time.gov . I t’s not about our time or your time. It’s
about the time. It’s a great source of social proof.
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© 2005 Joe Polish and Alex Mandossian
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