Smashing.Magazine-Mastering.Photoshop.for.Web.Design.July.2010.pdf

Smashing eBook Series: #3 | Mastering Photoshop for Web Design | 1

“Photoshop is a powerful tool, and although the basics can

be easy to grasp, mastering the application can be

extremely difficult. This is where Mastering Photoshop

comes in: it takes readers through the app in depth and

relates all tasks back to the creative process. There’s much

to learn in here, for beginners and experts alike.”

— Elliot Jay Stocks, designer, illustrator and speaker

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Introduction

This book was written in the hope of filling a gap — a gap that has existed

for as long as designers have been using Photoshop for Web design; a gap

that we so often fill with tutorials focused on the latest trends and on

inspiration galleries that are quickly browsed and forgotten; a gap that is

growing as quickly as our technologies. It’s a gap of foundation.

The fast pace of the Internet has focused us on the latest and greatest

techniques, which typically have a lifespan of only a few months. Rarely do

we focus on the fundamentals, the principles that outlive the trends.

Unfortunately, the principles are often less appealing than the shiny and

new. Photoshop tutorials offer quick results. They hold our hands step by

step until something incredible appears, but they rarely go in depth to

explain the principles that enable us to create something unique and

incredible of our own.

Mastering the fundamentals of our tools opens our minds and unlocks our

inherent creativity. It helps us recognize the difference between timeless and

trendy. It increases our efficiency and ultimately makes us and our work

more valuable.

My hope is that this book helps you gain a deeper understanding of

Photoshop. If you’re a beginner, I hope it gives you the comprehension you

need to bring your ideas to life. If you’re a veteran, I hope it unveils some of

the mysteries that have always boggled you. Ultimately, though, I hope this

book increases your appreciation of the fundamentals and the subtleties

that make Photoshop such a powerful tool.

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About the Author

Thomas Giannattasio is an interactive designer who

resides in the Washington DC metro area. He specializes

in Web design and front-end development, particularly

art direction, website design and application design, and

has 14 years of experience. Thomas cares strongly about

typography, simplicity and user experience. Currently he

works as a senior designer for a global marketing firm

and freelances under the name attasi .

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Dedicated to my relentlessly supportive wife, Maggie,

without whom this book would not be possible. Thanks for

putting up with me!

— Tom

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