Beginner's Guide.pdf

PrestaShop 1.3

Beginner's Guide

Build and customize your online store with this speedy,

lightweight e-commerce soluion

John Horton

BIRMINGHAM - MUMBAI

PrestaShop 1.3

Beginner's Guide

or transmited in any form or by any means, without the prior writen permission of the

publisher, except in the case of brief quotaions embedded in criical aricles or reviews.

Every efort has been made in the preparaion of this book to ensure the accuracy of the

informaion presented. However, the informaion contained in this book is sold without

warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers

and distributors will be held liable for any damages caused or alleged to be caused directly or

indirectly by this book.

Packt Publishing has endeavored to provide trademark informaion about all of the

companies and products menioned in this book by the appropriate use of capitals.

However, Packt Publishing cannot guarantee the accuracy of this informaion.

First published: June 2010

Producion Reference: 1080610

Published by Packt Publishing Ltd.

32 Lincoln Road

Olton

Birmingham, B27 6PA, UK.

ISBN 978-1-849511-14-8

www.packtpub.com

Cover Image by Vinayak Chitar ( vinayak.chittar@gmail.com )

Credits

Author

John Horton

Editorial Team Leader

Akshara Aware

Reviewers

Tomer Grassiany

Ardian Yuli Setyanto

Project Team Leader

Lata Basantani

Acquisiion Editor

Dilip Venkatesh

Project Coordinator

Shubhanjan Chaterjee

Development Editor

Tarun Singh

Proofreader

Aaron Nash

Technical Editors

Shadab Khan

Hithesh Uchil

Producion Coordinator

Shantanu Zagade

Cover Work

Shantanu Zagade

Copy Editor

Lakshmi Menon

Indexer

Hemangini Bari

About the Author

John Horton comes from a retail sales background where he learned the importance

of selling, rather than the mere passive ofering of a product or service. By 2005 he was

disillusioned with the greedy, integrity-lacking, low-reward, corporate world, and was looking

for a way to earn a living without the grind of the 9 to 5 and without having to sell his soul.

He decided to invesigate an e-commerce venture.

John started his irst e-commerce website in 2005. Although only a modest success iniially,

it was the seed of a eureka moment, a blindingly obvious moment that comes only once

in a lifeime. If you can start and run a business with virtually no costs (one that once up

and running, has virtually no ongoing ime commitment), why not make lots of businesses

around the same idea?

John now has numerous e-commerce sites as well as other types of web businesses, earning

revenue in diferent ways. John's latest venture is a product comparison website with a

unique slant.

It is the low-ime commitment model of John's businesses that has allowed him to write

books aimed at helping others who want to achieve the same thing. He has published

training manuals and books with other publishers on the same subject area and this is his

irst book for Packt. He is an avid fan of all things open source.

John has no formal, technical, or programming background, had no relevant previous

business experience, no related educaional qualiicaions, has never borrowed startup

capital, is of average intelligence at best, does not have the git of the gab or any other

magical quality, is not especially "lucky" and would sincerely like to point out that it doesn't

mater if you are in the same situaion as him!

John works from home and spends his spare ime with his family, Jo, Jack, and James, in

Norwich, UK and pursues his hobbies of running, computer gaming, and reading.

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