Mobile First.pdf

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Mobile First
741135708.001.png
Copyright © 2011 Luke Wroblewski
All rights reserved
Publisher: Jefrey Zeldman
Designer: Jason Santa Maria
Editor: Mandy Brown
Copyeditor: Krista Stevens
Compositor: Rob Weychert
ISBN 978-1-937557-02-7
A Book Apart
New York, New York
http://abookapart.com
10 9 8 7 6 5 4 3 2 1
TABLE OF CONTENTS
1
Introduction
6
Part 1
Why Mobile First?
7
chaPter 1
Growth
18
chaPter 2
Constraints
30
chaPter 3
Capabilities
48
Part 2
How to go Mobile
49
chaPter 4
Organization
67
chaPter 5
Actions
85
chaPter 6
Inputs
108
chaPter 7
Layout
120
Conclusion
121
Acknowledgments
122
Resources
124
References
128
Index
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FOREWORD
Luke Wroblewski is a data guy, so let’s check the stats. He has
personally written 1,372 articles, given 190 presentations, and
authored three books on mobile and web usability, interac-
tion, and design, his latest and (I think) most important being
the one you now hold in your hands. If that kind of output
leaves you unimpressed, consider that Luke did all this writ-
ing in his free time, while employed as digital product design
lead for some of the biggest companies on the internet—and
occasionally at his own startups.
This highly accomplished, green-shirted, plain-spoken
designer has spent the past several years focusing intensely
on the mobile experience. That is lucky for him, as mobile is
where the whole web and world are going in a headlong rush.
It’s even luckier for you and me, because Luke not only knows
mobile inside-out and backwards, he’s also a brilliant designer
who puts the user irst. Plus he’s a heck of a great communi-
cator. Luke writes from a foundation of 16 years of thought
leadership and digital product design execution—not to men-
tion the absorption of thousands of white papers, internal
reports, articles, books, and lectures. And he has poured what
he knows into every page of Mobile First .
Reading this book is not only fun, it’s painlessly but pro-
foundly educational. Luke’s call to action is changing the way
my company and I approach the design of websites, and it
will change the way you do, too. Mobile First is packed with
the best kind of persuasion—persuasion from data, letting
the facts shriek for themselves. And it ofers the best kind of
advice: practical, immediate, user-focused, big-picture stuf
that sweats every detail and respects your IQ and your experi-
ence as a practitioner.
I love this book. I’m thrilled that we were lucky enough to
publish it. I hope it ends up on every designer, front-end de-
veloper, and UX person’s bookshelf. I want to see our industry
embrace the mobile experience in a way that helps our users
and us not merely succeed online but thrive. If enough of us
follow the precepts of this little book, I am conident about
the future of the web.
—Jefrey Zeldman

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