Test_6.doc

Unit Test 6

Answer all thirty questions. There is one mark per question.

Language

1 Complete a discussion about some photographs for a marketing campaign with the words in brackets. Write the words in their adjective, adverb, comparative or superlative form.

A:              I like this picture of the couple on the boat. It’s a (1)__________________(good) image because it shows the lifestyle of our customers.

B:              Yes, but I think the people in it need to be (2)__________________(young). If we’re going target a (3)__________________(wide) market we need something (4)__________________(exciting). How about this picture? It’s much (5)__________________(hard).

A:              Yes, but the car is a bit male for me!

B:              What do you mean?

A:              Even the (6)__________________(cynical) female customer in the world would see that this is about men.

B:              Women drive cars too!

A:              But not ones as (7)__________________(large) as that. No, I think the brand image should be (8)__________________(soft). Something that women will respond more (9)__________________(positive) to.

B:              The third picture gives the (10)__________________(easy) understood image because it actually shows the product.

B:              I know but how many adverts feature the product anymore?

Vocabulary

2 Read the definitions and write in the missing consonants to make the word.

11              _ a _ _ e _ i _ _    _ i _: Product, price, promotion and place are this.

12              _ _ a _ _: The name of a product or group of products.

13              a _ _ i _ a _ _io _ _: The hopes and wishes of consumers.

14              _ o _ _ u _ e _ _: The people who buy or use the products.

15              _ i _ _ _: What sales reps or adverts do when they sell a product.

16              _ o _ o: The symbol of a company found on its products.

17              _ a _ _ e _ e _ _: The people who market the products.

18              a _ _ e _ _ i _ e: To promote the product.

19              _ o _ _ e _ i _ o _ _: Other companies selling the same products.

3 Tick the correct spelling of these words.

20              powerful ( _____ )              powerfull  (_____ )

21              inovative ( _____ )              innovative ( _____ )

22              originality ( _____ )              originallity ( _____ )

23              corupt ( _____ )              corrupt ( _____ )

24              efective ( _____ )              effective ( _____ )

Useful phrases

4 Underline the correct word in italics.

25              It’s a bit / few more expensive than the others.

26              It’s simply lot / way too expensive for my clients.

27              This is by / a far the better alternative.

28              I don’t think there’s much / slightly difference to be honest.

29              There are a few / little changes on the newer model.

30              It’ll cost bit / slightly more but it’s worth it.