Basic Product Design. Idea Searching - David Bramston.pdf

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Basics Product Design: Idea Searching

BASICS

product design

David Bramston

01

searching

n

a thought or suggestion as to

a possible course of action

v

look for information or an item

of interest

idea

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BASICS

PRODUCT DESIGN

01

Idea Searching

David Bramston

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An AVA Book

Published by AVA Publishing SA

Rue des Fontenailles 16

Case Postale

1000 Lausanne 6

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Tel: +41 786 005 109

Email: enquiries@avabooks.ch

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Copyright © AVA Publishing SA 2009

All rights reserved. No part of this publication may be

reproduced, stored in a retrieval system or transmitted

in any form or by any means, electronic, mechanical,

photocopying, recording or otherwise, without

permission of the copyright holder.

ISBN 2-940373-76-0 and 978-2-940373-76-5

10 9 8 7 6 5 4 3 2 1

Design by Malcolm Southward

Production by

AVA Book Production Pte. Ltd., Singapore

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Fax: +65 6259 9830

Email: production@avabooks.com.sg

All reasonable attempts have been made to trace,

clear and credit the copyright holders of the images

reproduced in this book. However, if any credits

have been inadvertently omitted, the publisher will

endeavour to incorporate amendments in

future editions.

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002_ 003

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Contents

Introduction

6

How to get the most out of this book

10

Just imagine

if it were possible

12

Common sense

is needed

54

Explore

and have fun!

78

Observations

14

Empathy

56

Materials

80

Thoughts

28

Profiles

62

Fun

82

Referencing

38

Themes

66

Communication

86

Character

70

Product language

96

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