Dictionary of Marketing.pdf

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DICTIONARY OF

MARKETING

third edition

DICTIONARY OF

MARKETING

third edition

A. Ivanovic MBA

P.H. Collin

BLOOMSBURY

A BLOOMSBURY REFERENCE BOOK

Originally published by Peter Collin Publishing

Third edition published 2003

Second edition published 1996

First edition published 1989

Bloomsbury Publishing Plc

38 Soho Square

London W1D 3HB

This edition © copyright Bloomsbury Publishing Plc 2003

in any form or by any means without the permission of the publishers

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library

ISBN 0-7475-6621-6

eISBN-13: 978-1-4081-0213-8

Text computer typeset by Bloomsbury Publishing

Printed in Italy by Legoprint