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Enterprise Marketing Management: The New Science of Marketing
Enterprise
Management
Marketing
Enterprise
Management
The New Science of Marketing
Dave Sutton and Tom Klein
John Wiley & Sons, Inc.
Marketing
Copyright © 2003 by Dave Sutton and Tom Klein. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form or by any means, electronic, mechanical, photocopying,
recording, scanning, or otherwise, except as permitted under Section 107 or 108
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ISBN 0-471-26772-4
Printed in the United States of America
10987654321
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