google_advertising_tools_second_edition.pdf

Google Advertising Tools

SECOND EDITION

Google Advertising Tools

Harold Davis with David Iwanow

Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • Tokyo

Google Advertising Tools, Second Edition

by Harold Davis with David Iwanow

Printed in the United States of America.

Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472.

O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions

are also available for most titles ( http://my.safaribooksonline.com ) . For more information, contact our

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Editor: Julie Steele

Production Editor: Sarah Schneider

Production Services: Appingo, Inc.

Cover Designer: Karen Montgomery

Interior Designer: David Futato

Illustrator: Robert Romano

Printing History:

November 2009: Second Edition.

January 2006: First Edition.

O’Reilly and the O’Reilly logo are registered trademarks of O’Reilly Media, Inc. Google Advertising

Tools , Second Edition, the image of a capuchin monkey, and related trade dress are trademarks of O’Re-

illy Media, Inc.

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as

trademarks. Where those designations appear in this book, and O’Reilly Media, Inc. was aware of a

trademark claim, the designations have been printed in caps or initial caps.

While every precaution has been taken in the preparation of this book, the publisher and authors assume

no responsibility for errors or omissions, or for damages resulting from the use of the information con-

tained herein.

ISBN: 978-0-596-15579-7

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