eBay QuickSteps.pdf

eBAY ®

QuickSteps

Second Edition

JOHN CRONAN

CAROLE MATTHEWS

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DOI: 10.1036/0071485597

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As we have used eBay and focused our attention on the vast community it serves, we have become aware of the

profound changes in how we buy and sell in this global economy. eBay represents a shift in tangible and

intangible ways. Not only are millions of people conducting business at some level (from online garage sales to

huge, global companies), but also we are thinking about the world in a very different way. No longer is that

buyer in England a stranger or that seller of silk in Cambodia an unattainable source. We don’t know whether

our seller is tall, male or female, color-blind, or a soccer fan, but we do know whether he or she conducts

business in an honorable way. What is this thing that combines materialism with such a sense of the essence of

who we are? With that question in mind, we would like to dedicate this book to the millions of eBay users who

have helped to transform the age-old practices of buying and selling into this vital and dynamic global economy.

—John Cronan and Carole Matthews

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