Understanding-Consumer-Choice.pdf

Understanding Consumer

Choice

Gordon R. Foxall

Understanding Consumer Choice

By the same author

CONSUMER BEHAVIOUR: A Practical Guide

MARKETING BEHAVIOUR

STRATEGIC MARKETING MANAGEMENT

CONSUMER CHOICE

INNOVATION: Marketing and Strategy

ADVERTISING POLICY AND PRACTICE ( with John Driver )

MARKETING IN THE SERVICE INDUSTRIES

CONSUMER PSYCHOLOGY IN BEHAVIORAL PERSPECTIVE

CONSUMER PSYCHOLOGY FOR MARKETING ( with Ronald Goldsmith and

Stephen Brown )

CONSUMERS IN CONTEXT: The BPM Research Program

MARKETING PSYCHOLOGY: The Paradigm in the Wings

CONSUMER BEHAVIOUR ANALYSIS: Critical Perspectives in Business and

Management

CONTEXT AND COGNITION: Interpreting Complex Behavior

Understanding Consumer

Choice

By Gordon R. Foxall

publication may be made without written permission.

No paragraph of this publication may be reproduced, copied or

transmitted save with written permission or in accordance with the

provisions of the Copyright, Designs and Patents Act 1988, or under

the terms of any licence permitting limited copying issued by the

W1T 4LP.

Any person who does any unauthorised act in relation to this

publication may be liable to criminal prosecution and civil claims for

damages.

The author has asserted his right to be identiﬁed as the author of this

work in accordance with the Copyright, Designs and Patents Act

1988.

First published 2005 by

PALGRAVE MACMILLAN

Houndmills, Basingstoke, Hampshire RG21 6XS and

175 Fifth Avenue, New York, N. Y. 10010

Companies and representatives throughout the world

PALGRAVE MACMILLAN is the global academic imprint of the

Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave

Macmillan Ltd. Macmillan ® is a registered trademark in the United

States, United Kingdom and other countries. Palgrave is a registered

trademark in the European Union and other countries.

ISBN-13: 978–1–4039–1492–3 hardback

ISBN-10: 1–4039–1492–3 hardback

This book is printed on paper suitable for recycling and made from

fully managed and sustained forest sources.

A catalogue record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data

Foxall, G. R.

Understanding consumer choice / by Gordon R. Foxall.

p. cm.

Includes bibliographical references and index.

ISBN 1–4039–1492–3 (cloth)

1. Consumer behavior. 2. Consumers’ preferences.

3. Consumers–Attitudes. 4. Marketing–Psychological aspects. I. Title.

HF5415.32.F688 2005

658.8

342–dc22

2004060623

0987654321

14 13 12 11 10 09 08 07 06 05

Printed and bound in Great Britain by

Antony Rowe Ltd, Chippenham and Eastbourne

′

Plik z chomika:

Inne pliki z tego folderu:

Inne foldery tego chomika: